skip to Main Content

How to Add Categories to Google Maps & Google My Business

At the time of writing this, there are 3,956 categories for businesses in the USA inside the Google My Business dashboard.  Google adds, removes, and modifies categories each month and the list varies from country to country.  But what if you’re a business that is in a category that doesn’t fit any of the existing choices?   What if your business category isn’t listed as an option in Google Maps or Google My Business?

How do you get Google (Google Maps & Google My Business) to add a category?

The best way to get Google to add a category is to post a thread on the Google My Business forum.  However, it’s important to note that simply requesting a category is not enough.  You need to provide substantial supporting documents and information to convince Google that adding your category is necessary.  Recently, I assisted with a thread at the forum where the user requested that Google change a category.  In the USA there is a category called “dental implants periodontist” but the user gave a ton of supporting, credible, documents to help illustrate that people who perform dental plant procedures are not always periodontists.  Although he was requesting that Google change the category, Google actually decided to add a new category in June of 2020 called “Dental Implants Provider” and the original category for “Dental Implants Periodontist” still exists.

How long will it take Google to add the category?

In this case, the user requested this at the end of September, 2019 and the category was added 9 months later.  So if you’re looking for a quick turnaround, you’re not likely to get one.


Joy Hawkins

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

This Post Has 8 Comments

  1. Hi Joy, good info! Where can I locate a complete list of business categories that is frequently updated?

  2. Question for you, Joy. I work with a client who sells commercial insurance or business insurance (think business liability, workers compensation, etc.). There is no good category that I’ve found for this service, and I’ve instead opted for the more general “insurance agency.” Do you think this would be a good case to bring to the forum with a request to add a “business insurance” category?

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top