At the time of writing this, there are 3,956 categories for businesses in the USA inside the Google My Business dashboard. Google adds, removes, and modifies categories each month and the list varies from country to country. But what if you’re a business that is in a category that doesn’t fit any of the existing choices? What if your business category isn’t listed as an option in Google Maps or Google My Business?
How do you get Google (Google Maps & Google My Business) to add a category?
The best way to get Google to add a category is to post a thread on the Google My Business help forum. However, it’s important to note that simply requesting a category is not enough. You need to provide substantial supporting documents and information to convince Google that adding your category is necessary. Recently, I assisted with a thread at the forum where the user requested that Google change a category. In the USA there is a category called “dental implants periodontist” but the user gave a ton of supporting, credible, documents to help illustrate that people who perform dental plant procedures are not always periodontists. Although he was requesting that Google change the category, Google actually decided to add a new category in June of 2020 called “Dental Implants Provider” and the original category for “Dental Implants Periodontist” still exists.
How long will it take Google to add the category?
In this case, the user requested this at the end of September, 2019 and the category was added 9 months later. So if you’re looking for a quick turnaround, you’re not likely to get one.