In today’s digital age, having a website for your business is essential. It serves as your online presence and can help attract potential customers. However, not all businesses have the resources or expertise to create and maintain a website. That’s where a Google Business Profile (GBP) comes in.
A few years ago, Google introduced a free website option for businesses to use on their Google Business Profile (GBP). This option is particularly useful for businesses that don’t have their own websites and want to avoid linking to social media pages like Facebook or Instagram.
However, many people have been wondering where this option went in the new dashboard for Google Business Profiles, called the New Merchant Experience (NMX). The answer is simple: the option to create a free GBP website is only visible if you don’t already have a website on your listing.
So, if you want to access this feature, you can force it to appear by removing your website from your listing. Now, it’s pretty unlikely you’d want to do this, but it’s an option if you really want to take advantage of the free website. Just remember to add your website back after you’re done.
It’s important to note that making too many major changes to your listing all at once (like your GBP services) can trigger a profile suspension. So, if you’re going to make any changes, do it carefully and in moderation.
In conclusion, Google Business Profile’s (GBP’s) free website option is a great resource for businesses that don’t have their own website. Although it might not be immediately visible, it’s still available to use. Just remember to use caution when making changes to your listing and always keep your website up-to-date.