Maximize Your Video Reach: Do You Really Need to Embed from YouTube?
If you’re looking to get the most video traffic from Google, it’s imperative that you make sure you embed your videos from YouTube and not some other source.
Why is YouTube best?
We noticed on one of our client’s sites that they use to get a lot of video traffic and then suddenly it flat-lined.
So, as we were poking around, we realized they used to have a video embedded on their site from YouTube and their old SEO company took it off and embedded it with Vimeo instead. So, we decided to put it back on the site using YouTube again. As you can see from the image below, their video traffic returned.
It might seem weird that this would happen, but if you didn’t know, Google owns YouTube! Many SEO companies will take YouTube-embedded videos off of sites because they are worried about site speed. However, we have found the traffic you get from these videos is worth the potential downside of having a slightly-slower site.
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It’s always amusing to witness Google’s little nepotism. By integrating a YouTube video, you’ll damage your PageSpeed score, but you’ll get more impressions. It’s like choosing between the lesser of two evils!