SEO for Landscapers – LawnSavers Case Study: Lawn Care SEO

LawnSavers is a top-rated lawn care service in Vaughan, Ontario, Canada. It’s a competitive market serviced by both the big brands & the smaller localized operators. 

As a service area business (SAB), Lawnsavers was first keen to expand the local visibility of its service offerings in adjacent cities and towns outside its primary location of Concord.

Secondly, as a seasonal local business dealing with mother nature, LawnSavers was looking for ways to maximize lead generation during their busiest time of the year.

At Sterling Sky, we developed a strategic SEO for Landscapers plan that prioritized the most impactful, foundational SEO elements. We then expanded its scope incrementally – driving measurable results and uncovering additional opportunities to strengthen local search visibility on the search engine results pages (SERPs).

How Lawn Care SEO Catapulted LawnSavers to Top Local Rankings

At Sterling Sky, we take a data-driven approach to lawn care SEO, conducting a thorough evaluation of our client’s online presence to determine the root causes that are holding them back from reaching their intended audience and driving the level of business that they seek.

For LawnSavers, we identified several key challenges and implemented targeted landscaping SEO strategies to overcome them:

• Identifying & assigning conversion actions that drive real-world business
• Expanding their service area visibility while consolidating a confusing & incongruent local search profile
• Grabbing more market share for high-converting landscaping SEO keywords from local competitors 
• Ranking for service areas outside their city – developing a strategy to expand the visibility of lawn care services in those areas
• Strengthening their backlink profile and enhancing their broader digital presence
• Addressing local search SPAM, which often clutters the SERPs.
• Increasing phone calls & form submissions; acquiring leads to drive new business

The biggest challenge for LawnSavers was finding a Local SEO company capable of effectively expanding their lawn care SEO footprint to surrounding cities, towns, and neighborhoods beyond their core service area.

Sterling Sky was able to take the time to learn both the locations and the types of services LawnSavers wanted to expand. With that insight, we executed a custom-tailored landscaping SEO strategy to help them dominate their market.

The tactics employed to carry out this winning SEO strategy for landscapers enabled LawnSavers to acquire more new business, embolden their local presence, and provide an expanded digital footprint compared to their competitors.

SEO for Landscapers – Successful Strategies for LawnSavers

Following conversion attribution, the focus turned to creating & optimizing content around the core service page, location pages, & new seasonal Christmas lights installation service.

As a result, LawnSavers has seen significant sustained growth in organic SERP visibility, a boost in Google Business Profile rankings, and an increase in the number of leads coming through their website – especially during the Holiday season.

• • From 17 conversions to 174 conversions via organic traffic

• • From 122 leads to 516 leads in the month of November

• • Google Ads (PPC) conversions increased by 1,143% while Cost per conversion decreased by 89%

We employed a number of tested and trusted SEO strategies for landscapers to help LawnSavers meet & exceed its goals.

These tactics include, an improved GBP (GMB then) listing, review management, social media, and onsite content creation, but the local SEO tactics that produced the best measurable outcomes for LawnSavers were:

• • Strategy 1 – Organic Growth Strategies

  • Strategy 2 – Focus On Conversions

  • Strategy 3 – Highlighting Specialized Services

Content & Link Strategies for Lawn Care SEO Growth

A systematic content creation and optimization plan was developed to implement a Lawn Care SEO strategy that enhanced the organic growth of the LawnSavers website.

The content for service area pages focused on high local search volume topics like Lawn Care, Lawn Maintenance, Lawn Maintenance, Mosquito Control, & more. We focused on publishing that unique content relative to the top locations LawnSavers wanted to target – outside their primary service area.

At the same time, a sustained link-building strategy was deployed.

The link-building team here at Sterling Sky managed to get LawnSavers quoted in a number of high-profile local and national media sources including; The Thornhill Liberal, Richmond Hill Liberal, Markham Economist & Sun, Vaughan Citizen, Scarborough Mirror, Mississauga News, North York Mirror, Oakville Beaver, Newmarket Era Banner, Aurora Era Banner, Ajax News, Pickering News, Etobicoke Guardian, Brampton Guardian, Whitby This Week, and a number of other valuable earned media links.

These earned media links significantly boosted both website traffic and – more importantly – conversions.

The significance of having high-quality, trustworthy websites linking back to their own site cannot be overstated.

The purpose of this link strategy was not just to build links for the sake of building links.

Instead, our strategy focused on securing relevant and authoritative backlinks from trustworthy sources that aligned with LawnSavers’ industry and target market.

Landscaping SEO Strategies to Boost Conversions

Conversions were next, increasing them after we helped LawnSavers identify and measure the desired actions and events on their site that drive business growth.

An essential component of this landscaping SEO strategy was creating high-converting onsite content focused on cost-related and pricing keywords, as well as optimizing for “top” and “best” variations to capture search intent effectively.

We created this content to not only enhance keyword relevance in search results but also to reinforce LawnSavers’ strong reputation. By improving conversion rate optimization (CRO) techniques, including calls to action, and visual cues like buttons and icons, we successfully increased user engagement and lead generation.

As a result, LawnSavers experienced an overall improvement in the number of quality conversions since enlisting Sterling Sky to expand their local search footprint and strengthen their digital identity through strategic landscaping SEO tactics.

Lawn Care SEO for Seasonal Growth

As a top-rated lawn care service in Concord, Ontario, LawnSavers offered the usual services in the lawn & garden industry, but they also wanted to highlight other specialized services during their seasonal downtime.

Christmas Light installation services were primary on this list since these highly searched services represented an opportunity to enhance visibility through strategic Lawn Care SEO tactics.

By adding the relevant Google Business Profile (GBP) categories during peak seasonal demand, and updating the website link to the relevant page, we were able to capitalize on those seasonal search trends to drive more new business.

LawnSavers then developed a separate website to handle that new part of their business, with a new Google Business Profile.

By creating this new listing and linking to their new website, we were able to target a completely different primary category beyond their core lawn care services, and even expand the offerings to storage and take-down service.

The impact of adding this listing, and ranking for valuable keywords where they had otherwise not had a strong presence, were significant. LawnSavers was able to continually build that holiday lighting portion of their business during what had traditionally been a slow season.

These are just some of the results we saw from the new categories in GBP:

• • Christmas Shop
  • Landscape Lighting Designer

Specialized SEO for Landscaping Companies

We’re proud to have LawnSavers as our first-ever client here at Sterling Sky, and we know they are beyond thrilled with the results they have seen over the last several years from our SEO for landscaping strategies.

Our goal is always to get to know our clients. To take the time to understand their specific needs and desires and what they are hoping to accomplish out of their online presence.

Getting to know each of our clients on a deeper level allows us to come up with creative SEO strategies that will work for their unique circumstances.

If you are a business looking for help with your online presence, don’t hesitate to contact us here at Sterling Sky.

For Landscaping SEO Contact Sterling Sky Inc.

At Sterling Sky, we specialize in providing assistance to local businesses, including landscapers, in optimizing their Google Business Profile, review strategy, and online presence on Google and other search engines. If you require guidance in landscaper SEO or SEO for landscapers, our team is here to support you.

We offer SEO audits, consulting, or monthly local SEO services, including specialized landscaping SEO for lawn care companies. Contact our office today for more information.

Also see our case studies on: The Lovely Law Firm, Minars Dermatology, and Making You Smile Cosmetic Dental Studio.