Sparkling Local SEO Tips for Fireworks Stands With Seasonal Google Business Profiles

Do you need to delete your Google Business Profile (GBP) each year if you are a seasonal business?

Summer is here and you may have already seen fireworks going off in anticipation of the summer holidays. In Canada, Canada Day is celebrated on July 1 and in the US, Independence Day is celebrated on July 4. Both of these holidays tend to use a lot of fireworks.

This means many fireworks stands and shops are popping up or opening back up after taking some time off. In essence, they are a seasonal business.

Google has a much better handle on seasonal businesses than they used to.  Google now offers a “temporarily closed” label for your Google Business Profile.  If you are a seasonal business, according to Google’s guidelines, you should update your business description to clarify that you are a seasonal business. Then, you should go in and edit your hours and check the box that indicates you are temporarily closed during your off-season.

This is one guideline that has been extremely helpful to seasonal businesses such as fireworks stands.

Joy Hawkins

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.