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Boost Your Business: 3 Easy Tips to Boost Local SEO Efforts in 2023

In 2023, local SEO will be even more important for small and local businesses looking to grow their online presence.

In this post, we’ll be discussing three key checklist items that will help you boost your local SEO rankings and drive more traffic to your website.

Tip 1: Record Videos for Your Top Performing Pages

Videos are a powerful tool for improving your local SEO rankings.

They can help drive traffic to your website, and if done correctly, they can even get featured in Google’s search results. Video search results are also localized, which means that if you’re targeting a specific location, your videos will be more likely to show up in search results.

One of the best ways to use videos to boost your local SEO is to record videos for your top-performing pages. This will help drive even more traffic to those pages and improve their rankings.

But remember, it’s important to give people the real you with an authentic voice. Don’t just put up commercials. Show testimonials and reasons why you’re different.

Tip 2: Make Sure Your Site Includes an Option to Text Someone

About 60% of website traffic comes from mobile devices, so it’s important to make sure your site is mobile-friendly.

One way to do this is by including an option for people to text you directly from your website. This is especially important for local businesses as it allows potential customers to reach out to you easily.

If you don’t have this option, how many people on a phone will skip your listing and click someone else’s?

Make sure you don’t miss out on potential business by not having this simple feature on your website.

Tip 3: Don’t Be Afraid to Give Away Secrets

Most of the time, people are looking for a local company that matches their needs. The more information you can provide about your business, the more likely someone will be to trust you and reach out.

Don’t be afraid to give away secrets like prices, services offered, and other helpful information.

Only about 32% of people want to talk to someone on the phone, so don’t make it hard for them to learn about your business.

Make sure you have plenty of information available on your website and other online platforms to help potential customers learn more about your business.



  1. Remember to use videos.
  2. Make your site mobile-friendly.
  3. Give away helpful information to potential customers.

Want more local SEO tips?
Register for our August 16 Webinar.

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Joy Hawkins

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

This Post Has One Comment

  1. Great post! Boosting local SEO efforts is crucial for businesses in today’s digital landscape, and these three easy tips provided by the author are spot on. Implementing effective local SEO strategies can significantly enhance your online visibility and attract more local customers.

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