 | 07/09/2026 | Beyond Location Pages: How to Build Topical Authority for Local Businesses | Elizabeth Rule |
 | 05/04/2026 | Why “Static” Reputation May Be Killing Your Local Rankings | Carrie Hill |
 | 04/13/2026 | Why Are My Google Reviews Disappearing? What Businesses Need to Know About Googles New Review Policies and Algorithm Updates | Sterling Sky |
 | 04/03/2026 | Google Just Elevated Text Messaging to a Primary Conversion Action | Joy Hawkins |
 | 04/02/2026 | 20 Local Developments You Need to Know About from Q1 2026 | Colan Nielsen
Joy Hawkins
Stefan Somborac
|
 | 03/31/2026 | 5-step Google Business Profile audit to improve local rankings | Elizabeth Rule |
 | 03/17/2026 | 43 SEO Confidential – La nostra intervista esclusiva con la SEO Joy Hawkins | Joy Hawkins |
 | 03/15/2026 | 43 Women in SEO & AI to Follow in 2026 | Joy Hawkins |
 | 03/10/2026 | Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026)
Youtube
Spotify
Apple Podcasts | Joy Hawkins |
| 02/23/2026 | Google Business Knowledge Panels With AI Generated Services | Joy Hawkins |
| 02/09/2026 | The Shifting Sands of the Local SERP: Lead Source Diversification | Carrie Hill |
 | 01/31/2026 | Top Local SEO Experts 2026 | Joy Hawkins |
| 12/17/2025 | Podcast: AI Powered Analysis in GSC & Surviving Local SEO in 2026 | Elizabeth Rule |
 | 10/30/2025 | Expert Tips for GBP Suspensions, Verification, and Local Ranking | Joy Hawkins |
 | 09/17/2025 | How to Claim, Verify, and Manage Google Business Profiles at Scale | Elizabeth Rule |
| 08/11/2025 | From Skeptic to Soaring: The Data-Backed Argument for “Near Me” Optimization | Carrie Hill |
 | 06/02/2025 | AI and local search: The new rules of visibility and ROI in 2025 | Joy Hawkins |
| 05/15/2025 | Top Local SEOs to Follow | Joy Hawkins
Colan Nielsen
Elizabeth Rule
Stefan Somborac |
 | 05/14/2025 | From 'Ad Age' To In-House Agency: A Conversation With Jonah Bloom | Sterling Sky |
| 05/14/2025 | Why Google reviews will power up your local SEO in 2025 | Elizabeth Rule
|
 | 05/02/2025 | Running $6m Agency While Maintaining Subject Matter Expertise
Apple Podcasts
Poddtoppen
Spotify | Joy Hawkins |
 | 04/14/2025 | Link Building Trends Report (2025) | Joy Hawkins |
 | 04/09/2025 | Google Business Profiles Performance Messaging Clicks Report | Brandon Schmidt |
| 04/03/2025 | How to Help Clients React to a Local Algorithm Update | Elizabeth Rule |
| 04/02/2025 | 18 Local Search Developments You Need to Know About From Q1 2025 | Joy Hawkins |
 | 03/28/2025 | GBP Help: Report policy-violating reviews on your Business Profile | Joy Hawkins |
 | 02/23/2025 | Diggity Marketing SEO News Roundup—February 2025 | Joy Hawkins |
| 02/19/2025 | Google Local Book Online CTA For Call Business | Joy Hawkins
Colan Nielsen |
| 02/13/2025 | Your local SEO career kit: How to develop expertise, decide where to work, and develop your professional profile | Colan Nielsen
Joy Hawkins |
| 01/23/2025 | Expert Predictions for Local Marketing in 2025 | Colan Nielsen
Elizabeth Rule
Stefan Somberac |
 | 10/17/2024 | How To Optimize Google Business Profile For Optimal Results
Apple Podcasts
YouTube
Spotify | Joy Hawkins |
 | 10/09/2024 | How to Market Your Practice Online – with Gyi Tsakalakis & Joy Hawkins | Joy Hawkins |
| 08/28/2024 | Scaling Multi-Location Brands with Local SEO | Elizabeth Rule |
 | 08/16/2024 | How Links Impact Organic Results and Local Packs — Whiteboard Friday | Joy Hawkins |
 | 08/02/2024 | 11 local SEO tools you should be using | Elizabeth Rule |
| 07/26/2024 | Google Local Book Online CTA For Call Business | Colan Nielsen |
 | 07/22/2024 | Joy Hawkins on How To Rank in Your Area, The Past and Future of Local SEO, and Dominating YouTube | Joy Hawkins |
| 07/12/2024 | Remove Thumbtack Book Links In Google Business Profiles | Colan Nielsen |
 | 07/03/2024 |
Should the Google API Leak Change the Way you do SEO? - The Majestic SEO Podcast | Joy Hawkins |
 | 05/08/2024 | How to update your seo strategy - SERP's Up SEO Podcast | Carrie Hill |
| 05/03/2024 | Localized SERPs: Winning traffic and leads with service area pages | Elizabeth Rule |
| 02/25/2024 | What's The Best Way To Learn Digital Marketing | Joy Hawkins |
| 02/02/2024 | Local SEO success: How to track rankings, conversions, calls | Elizabeth Rule |
| 01/29/2024 | Report: Custom Google Business Profile Services Impact Rankings Too | Colan Nielsen |
| 12/21/2023 | Google Business Profile Personalized Emails Regarding Suspensions | Colan Nielsen |
 | 12/15/23 | Google Confirms ‘Openness’ As Local Search Ranking Factor | Joy Hawkins |
 | 12/14/23 | Opening Hours as a Local Ranking Factor: What We Know So Far | Joy Hawkins |
| 12/13/23 | 'Tis the season for SEO | Joy Hawkins |
 | 12/11/23 | Local Memo: Hours as a Local Ranking Factor | Joy Hawkins |
 | 12/10/23 | Hamsterdam Part 35: SEO News Recap from 12/4 to 12/10
| Joy Hawkins |
 | 12/08/23 | Gemini SERP, Hours Now a LRF, Agencies Love AI
| Joy Hawkins |
| 11/30/23 | Ep 136: How Local SEO Agencies Are Using Generative AI & ChatGPT: Tips, Tactics and Strategies | Joy Hawkins |
| 10/30/23 | 4 ways to find unique content ideas from real-life insights | Brandon Schmidt |
| 10/26/2023 | How to use DIY content to boost your visibility and leads | Erin Jones |
| 09/18/2023 | The Local Business Content Marketing Guide | Colan Nielsen
Carrie Hill
Joy Hawkins |
| 09/13/2023 | Google Ship Carrier | Colan Nielsen |
| 09/01/2023 | Google Business Profiles Now With Add Address Autocomplete | Colan Nielsen |
| 08/24/2023 | 5 top tips to boost your local SEO efforts | Sterling Sky |
| 08/16/2023 | Add Social Media Links To Your Google Business Profiles | Elizabeth Rule |
| 08/16/2023 | How to Scale Local SEO | Sterling Sky |
| 07/27/2023 | Unleashing the potential of Google reviews for local SEO | Sterling Sky |
 | 06/23/2023 | From Agency Employee to Founder: Interview with Sterling Sky Owner Joy Hawkins | Joy Hawkins |
| 06/19/2023 | Study: Removing The Address In Google Business Profiles Will Make Your Local Rankings Drop | Joy Hawkins |
| 06/01/2023 | Google Says Charitable Donations In Exchange For Business Reviews Is Against Guidelines | Joy Hawkins |
 | 05/30/2023 | Local Landing Pages: A Strategy For Ranking Local Search Terms | Sterling Sky |
| 05/08/2023 | 2023s Top 7 Local Search Ranking Factors, Illustrated and Explained | Sterling Sky |
 | 04/24/2023 | Joy Hawkins: My SEO Career Journey | Joy Hawkins |
 | 04/13/2023 | Metrics that Matter: How to Measure Your Local SEO Success | Colan Nielsen |
| 03/28/2023 | 13 Local Search Developments You Need to Know About from Q1 2023 | Sterling Sky |
| 03/23/2023 | Optimizing for Bing Places: Is it worth it? | Sterling Sky |
| 03/06/2023 | Top Tips to Ensure Employee Wellbeing in Your Marketing Agency | Joy Hawkins
Colan Nielsen |
 | 03/01/2023 | SEO fails: Horror stories from some of the world's smartest SEOs - Traffic Think Tank | Sterling Sky |
| 02/15/2023 | Local search in 2023: Key trends and tactics for marketers | Sterling Sky |
| 02/09/2023 | Overlooked and Underrated Tactics for Local SEO Success | Colan Nielsen
Joy Hawkins |
 | 01/23/2023 | Do Service Areas Impact Rankings for Local SEO in 2023? | Sterling Sky |
 | 01/11/2023 | 6 Local SEO Experts Share Their #1 Ranking Tip & Local SEO Tools | Sterling Sky |
| 01/11/2023 | Case study: Are indented search results on Google actually hurting your business? | Sterling Sky |
| 01/10/2023 | Rising Stars of Local SEO 2023 | Elizabeth Rule |
| 01/04/2023 | Expert Predictions for Local Marketing in 2023 | Joy Hawkins
Colan Nielsen |
| 2022 Publications |
| 12/19/2022 | 12 Local Search Developments You Need to Know About from Q4 2022 | Sterling Sky |
 | 12/16/2022 | Our Guide to Google My Business | Sterling Sky |
 | 12/15/2022 | Suds & Search 142 | Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky | Elizabeth Rule |
| 11/29/2022 | Local Pack Header Specificity Vanishes while Local Packs Downtrend | Sterling Sky |
 | 11/11/2022 | Google's Suggested GBP Updates Nuke Reviews | Sterling Sky |
| 10/24/2022 | 2022 Local SEO Holiday Success: Essential Comforts in Leaner Times | Sterling Sky |
| 10/20/2022 | Suds & Search 135 | Brian Barwig, Local SEO Manager at Sterling Sky | Brian Barwig |
 | 08/10/2022 | Google's rule for business profiles states duplicate content is spam | Sterling Sky |
 | 06/14/2022 | How to Set Up and Optimize Your Google Business Profile | Sterling Sky |
| 04/15/2022 | 9 Local SEO Tips From Top Experts | Sterling Sky |
 | 03/14/2022 | SEOBits This One Crazy Sitemap Trick Might Help With Your Indexation | Sterling Sky |
| 02/08/2022 | Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins | Joy Hawkins |
| 2021 Publications |
 | 07/27/2021 | Creating a Winning Local Search Strategy for Google's 2021 Core Updates | Sterling Sky |
| 06/17/2021 | Featured Reviews in GMB Listings Now Based on Most-Mentioned Place Topics | Sterling Sky |
 | 06/10/2021 | Local SEO in 2021 - The Knowledge Panel Episode 12 | Sterling Sky |
 | 06/03/2021 | HighLevel Spotlight Sessions: Joy Hawkins On Google Local Trends | Joy Hawkins |
 | 05/12/2021 | Google My Business Tips for Multi-Location Brands in 2021 | Sterling Sky |
 | 05/10/2021 | Joy Hawkins: On Starting A Digital Marketing Agency With 17 Employees | Joy Hawkins |
| 03/17/2021 | 10 Common Local SEO Myths Debunked | Sterling Sky |
| 03/27/2021 | 202 Top SEO Experts You Should Be Following | Sterling Sky |
| 03/08/2021 | The Most Popular Local Search Blogs | Sterling Sky |
| 03/02/2021 | 7 Women in SEO Share Inspirational Stories and Advice | Sterling Sky |
 | 03/01/2021 | Local SEO Experimentation with Carrie Hill | Carrie Hill |
 | 01/25/2021 | Local SEO Looks Ahead to 2021 with Colan Nielsen | Colan Nielsen |
| 03/11/2021 | Suds and Search 53 | Joy Hawkins, Owner of Sterling Sky, LocalU, and the Local Search Forum | Joy Hawkins |
| 02/25/2021 | Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling Sky | Carrie Hill |
| 2020 Publications |
 | 11/09/2020 | SEO News You Can Use: DeepRank is Google's Codename For BERT | Sterling Sky |
| 10/05/2020 | Google My Business Changes to Insights & Video Uploads | Sterling Sky |
 | 09/29/2020 | Episode 13: Local SEO with Joy Hawkins | Joy Hawkins |
 | 09/17/2020 | Getting the Most from Google My Business in 2020 | Sterling Sky |
| 08/24/2020 | The Current State of Local SEO with Joy Hawkins | Joy Hawkins |
 | 07/21/2020 | Joy Hawkins, Sterling Sky - Local SEO for Law Firms | Joy Hawkins |
 | 05/22/2020 | Local SEO: Für Google zählt der Standort, nicht die Postanschrift | Sterling Sky |
 | 05/08/2020 | Local Marketing Week in Review | Sterling Sky |
| 04/24/2020 | Local Marketing Week In Review | Sterling Sky |
 | 01/03/2020 | A wishlist of improvements for Google My Business in 2020 | Sterling Sky |
| 2019 Publications |
| 09/09/2019 | What Really Affects Local Pack Rankings? | Sterling Sky |
| 04/04/2019 | How to Spot and Fight Google My Business Abuse | Sterling Sky |
| 2018 Publications |
| 09/07/2018 | 6 ways the August core algorithm update impacted local business | Sterling Sky |
 | | How Local SEO Can Supercharge Your Business - Joy Hawkins | Joy Hawkins |
 | | Local SEO Detective Work, with Joy Hawkins | Joy Hawkins |
