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Media Mentions

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Sterling Sky has a fantastic team of individuals on our staff that bring knowledge and expertise to a wide variety of issues in the SEO world. We often assist in many national media outlets for a variety of articles relating to local SEO, Google My Business, and other online marketing strategies. Below is a sampling of articles we have been quoted in or have guest written for. If you are a local business that needs help ranking on Google in either the 3-pack or organically, at Sterling Sky we can help. We offer SEO auditsconsulting, or monthly local SEO services. Contact our office today for more information.

Recent Media Mentions


wix-logo02/25/2024What's The Best Way To Learn Digital MarketingJoy Hawkins
search engine land logo02/02/2024Local SEO success: How to track rankings, conversions, callsElizabeth Rule
search engine roundtable logo01/29/2024Report: Custom Google Business Profile Services Impact Rankings TooColan Nielsen
search engine roundtable logo12/21/2023Google Business Profile Personalized Emails Regarding SuspensionsColan Nielsen
sej logo12/15/23Google Confirms ‘Openness’ As Local Search Ranking FactorJoy Hawkins
bright local logo12/14/23Opening Hours as a Local Ranking Factor: What We Know So FarJoy Hawkins
wix-logo12/13/23'Tis the season for SEOJoy Hawkins
search engine land logo12/11/23Local Memo: Hours as a Local Ranking FactorJoy Hawkins
elazuk logo12/10/23Hamsterdam Part 35: SEO News Recap from 12/4 to 12/10
Joy Hawkins
near media logo12/08/23Gemini SERP, Hours Now a LRF, Agencies Love AI
Joy Hawkins
near media logo11/30/23Ep 136: How Local SEO Agencies Are Using Generative AI & ChatGPT: Tips, Tactics and StrategiesJoy Hawkins
search engine land logo10/30/234 ways to find unique content ideas from real-life insightsBrandon Schmidt
search engine land logo10/26/2023How to use DIY content to boost your visibility and leadsErin Jones
moz logo09/18/2023The Local Business Content Marketing GuideColan Nielsen
Carrie Hill
Joy Hawkins
search engine roundtable logo09/13/2023Google Ship CarrierColan Nielsen
search engine roundtable logo09/01/2023Google Business Profiles Now With Add Address AutocompleteColan Nielsen
search engine land logo08/24/20235 top tips to boost your local SEO effortsSterling Sky
search engine roundtable logo08/16/2023Add Social Media Links To Your Google Business ProfilesElizabeth Rule
wix logo08/16/2023How to Scale Local SEOSterling Sky
search engine land logo07/27/2023Unleashing the potential of Google reviews for local SEOSterling Sky
06/23/2023From Agency Employee to Founder: Interview with Sterling Sky Owner Joy HawkinsJoy Hawkins
search engine roundtable logo06/19/2023Study: Removing The Address In Google Business Profiles Will Make Your Local Rankings DropJoy Hawkins
search engine roundtable logo06/01/2023Google Says Charitable Donations In Exchange For Business Reviews Is Against GuidelinesJoy Hawkins
search engine journal logo05/30/2023Local Landing Pages: A Strategy For Ranking Local Search TermsSterling Sky
moz logo05/08/20232023s Top 7 Local Search Ranking Factors, Illustrated and ExplainedSterling Sky
seojobs logo04/24/2023Joy Hawkins: My SEO Career JourneyJoy Hawkins
brightlocal logo04/13/2023Metrics that Matter: How to Measure Your Local SEO SuccessColan Nielsen
moz logo03/28/202313 Local Search Developments You Need to Know About from Q1 2023Sterling Sky
search engine land logo03/23/2023Optimizing for Bing Places: Is it worth it?Sterling Sky
brightlocal logo03/06/2023Top Tips to Ensure Employee Wellbeing in Your Marketing AgencyJoy Hawkins
Colan Nielsen
traffic think tank logo03/01/2023SEO fails: Horror stories from some of the world's smartest SEOs - Traffic Think TankSterling Sky
search engine land logo02/15/2023Local search in 2023: Key trends and tactics for marketersSterling Sky
brightlocal logo02/09/2023Overlooked and Underrated Tactics for Local SEO SuccessColan Nielsen
Joy Hawkins
whitespark logo01/23/2023Do Service Areas Impact Rankings for Local SEO in 2023?Sterling Sky
supple logo01/11/20236 Local SEO Experts Share Their #1 Ranking Tip & Local SEO ToolsSterling Sky
search engine land logo01/11/2023Case study: Are indented search results on Google actually hurting your business?Sterling Sky
brightlocal logo01/10/2023Rising Stars of Local SEO 2023Elizabeth Rule
brightlocal logo01/04/2023Expert Predictions for Local Marketing in 2023Joy Hawkins
Colan Nielsen
2022 Publications
moz logo12/19/202212 Local Search Developments You Need to Know About from Q4 2022Sterling Sky
tao digital logo12/16/2022Our Guide to Google My BusinessSterling Sky
searchlab logo12/15/2022Suds & Search 142 | Elizabeth Rule, SEO Analyst & Account Manager at Sterling SkyElizabeth Rule
moz logo11/29/2022Local Pack Header Specificity Vanishes while Local Packs DowntrendSterling Sky
near media logo11/11/2022Google's Suggested GBP Updates Nuke ReviewsSterling Sky
moz logo10/24/20222022 Local SEO Holiday Success: Essential Comforts in Leaner TimesSterling Sky
searchlab logo10/20/2022Suds & Search 135 | Brian Barwig, Local SEO Manager at Sterling SkyBrian Barwig
flipweb logo08/10/2022Google's rule for business profiles states duplicate content is spamSterling Sky
shopify logo06/14/2022How to Set Up and Optimize Your Google Business ProfileSterling Sky
search engine journal logo04/15/20229 Local SEO Tips From Top ExpertsSterling Sky
seo arcade logo03/14/2022SEOBits This One Crazy Sitemap Trick Might Help With Your IndexationSterling Sky
search engine journal logo02/08/2022Local SEO Trends, Tips & New Technologies: Q&A With Joy HawkinsJoy Hawkins
2021 Publications
rio seo logo07/27/2021Creating a Winning Local Search Strategy for Google's 2021 Core UpdatesSterling Sky
whitespark logo06/17/2021Featured Reviews in GMB Listings Now Based on Most-Mentioned Place TopicsSterling Sky
inlinks logo06/10/2021Local SEO in 2021 - The Knowledge Panel Episode 12Sterling Sky
highlevel logo06/03/2021HighLevel Spotlight Sessions: Joy Hawkins On Google Local TrendsJoy Hawkins
uberall logo05/12/2021Google My Business Tips for Multi-Location Brands in 2021Sterling Sky
starter story logo05/10/2021Joy Hawkins: On Starting A Digital Marketing Agency With 17 EmployeesJoy Hawkins
whitespark logo03/17/202110 Common Local SEO Myths DebunkedSterling Sky
search engine journal logo03/27/2021202 Top SEO Experts You Should Be FollowingSterling Sky
whitespark logo03/08/2021The Most Popular Local Search BlogsSterling Sky
rio seo logo03/02/20217 Women in SEO Share Inspirational Stories and AdviceSterling Sky
agency ahead logo03/01/2021Local SEO Experimentation with Carrie HillCarrie Hill
traject logo01/25/2021Local SEO Looks Ahead to 2021 with Colan NielsenColan Nielsen
searchlab logo03/11/2021Suds and Search 53 | Joy Hawkins, Owner of Sterling Sky, LocalU, and the Local Search ForumJoy Hawkins
searchlab logo02/25/2021Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling SkyCarrie Hill
2020 Publications
seoblog logo11/09/2020SEO News You Can Use: DeepRank is Google's Codename For BERTSterling Sky
search engine journal logo10/05/2020Google My Business Changes to Insights & Video UploadsSterling Sky
lawyer mastermind podcast logo09/29/2020Episode 13: Local SEO with Joy HawkinsJoy Hawkins
pages seo magazine logo09/17/2020Getting the Most from Google My Business in 2020Sterling Sky
traject logo08/24/2020The Current State of Local SEO with Joy HawkinsJoy Hawkins
rankings logo07/21/2020Joy Hawkins, Sterling Sky - Local SEO for Law FirmsJoy Hawkins
seo sudwest logo05/22/2020Local SEO: Für Google zählt der Standort, nicht die PostanschriftSterling Sky
local marketing institute logo05/08/2020Local Marketing Week in ReviewSterling Sky
local marketing institute logo04/24/2020Local Marketing Week In ReviewSterling Sky
martech logo01/03/2020A wishlist of improvements for Google My Business in 2020Sterling Sky
2019 Publications
local marketing institute logo09/09/2019What Really Affects Local Pack Rankings?Sterling Sky
local marketing institute logo04/04/2019How to Spot and Fight Google My Business AbuseSterling Sky
2018 Publications
martech logo09/07/20186 ways the August core algorithm update impacted local businessSterling Sky
agents of change logoHow Local SEO Can Supercharge Your Business - Joy HawkinsJoy Hawkins
zipsprout logoLocal SEO Detective Work, with Joy HawkinsJoy Hawkins

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