Many business owners aren’t sure what to do when they operate out of their house and then have to move. In many cases, these moves aren’t close by and the business owner is trying to figure out if they have to start from scratch. The good news is that if nothing else is changing about your business, you should be able to move without any issues if you follow these steps.
Important: This advice only applies to service area businesses.
We recently had a business reach out who was moving from Alabama to North Carolina. I’m going to walk you through the exact steps we had them do.
- Create a new profile. This is usually where most businesses get it wrong. It seems like the best option is always to just update the existing listing with a new address. A new profile is better for two reasons. First, there is a huge technical issue that causes listings not to rank in the new area (example). Second, updating the address is more likely to cause a suspension which will make this process way longer and complicated.
- Make sure the new profile has a local phone number. If you’re moving, your phone number has likely changed. Make sure the new listing has a phone number with a local area code. Also, make sure you update your website and top citations to match the new number. Don’t forget to update your BBB profile if you are listed there.
- Once the new profile is live, contact Google support to ask them to mark the old listing as moved to the new one. Explain that your business has moved recently and that you have a new profile for the new location.
This process should not only make the old profile disappear, but should also move over the reviews to the new profile.
How Long Will It Take for the New Listing to Rank?
If you did the process correctly, usually, you should see your new listing rank within a few weeks. This is how the business we helped recently looked after just a few weeks:
On the flip side, if done wrong, we have seen many cases where the business doesn’t rank anywhere for several months.