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Dispelling the Myth: Local SEO Goes Beyond 3-Pack Rankings

Many people think that local SEO is all about the 3-pack rankings, but we disagree with this.

Over the years, we have tracked a ton of local SERPs. We are fascinated to see recently that a lot of big terms are not consistently returning local packs.

Local SEO is about much more than 3-pack rankings. If all you focus on is the local pack it is time to adjust your strategy or you could lose business.

Joy Hawkins

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

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