Does Optimizing for “Near Me” Work?
Posted by Joy Hawkins
We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website increase its ranking for “near me” keywords”. The vote was very divided with 44% of people saying no and 56% of people saying yes.
We have done a ton of testing on optimizing for “near me” terms (ex: “plumber near me”) and have found that adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking. Here is an example of a client’s homepage traffic for near me terms after we added some instances of “near me” terms to the page.
Here is a ranking tracker for another client of ours that we did this for.
We have found this optimization has a much more drastic positive impact on organic ranking and traffic for “near me” terms than it does for local ranking and traffic from the 3-pack.
We also see, contrary to popular belief, that the majority of near me searches are happening on desktop (not mobile).
While a lot of small businesses have yet to pick up on this strategy, a lot of the major local directory sites are doing a solid job of implementing it.
Contact Our Google My Business SEO Experts At Sterling Sky Inc.
If you’re a local business looking to improve your online presence through proven expert SEO strategies, at Sterling Sky we can help. We offer SEO audits, consulting, or monthly local SEO services. Contact our office today for more information.
And See These Other Articles By SEO Expert Joy Hawkins:
-  How to Interpret Google My Business (GMB) Insights
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