Managed PPC Services for Small Businesses
Lots of small businesses think it’s good enough to rank organically but as Google pushes more advertisements into the mobile space, not participating in AdWords is becoming more and more non-optional. As many have noticed, Google is even putting ads in the 3-pack now. PPC and local SEO actually work best together due to the fact that PPC will give insights into what keywords are actually converting and sending phone calls.
A successful PPC strategy relies on understanding the bidding auction process, which dictates your impression share. The professional must meticulously analyze keywords that are actually converting to drive the highest possible conversion rate and ultimately lower the overall cost per acquisition and cost per conversion. They will optimize the ad copy and design the landing page for maximum effectiveness, ensuring a high quality score and ad rank.
This strategic work involves setting a daily budget and a maximum bid to carefully allocate funds, ensuring the campaigns are cost-effective and profitable. To achieve this, a data-driven approach is essential; the professional must constantly track and measure key attributes like cost per click, click volume, bounce rate, time on site, click-through rate, and return on ad spend. They also monitor the search volume and competition level to adjust the campaigns in real-time to compete for a better average position.
A professional must target the right demographics and geography, considering the geographic reach, adjusting the dayparting schedule, and focusing on device performance and different platform types. They will often research the competitor landscape, employing negative keywords and utilizing broad and exact match types to make the campaigns more relevant and precise. They continuously test different settings, segment the audience, and refine the approach to ensure a high-converting outcome. They are ready to bid and target at any instant.
If a campaign underperforms, the pro can pause it; if it succeeds, they can activate and scale it, using an automated and flexible system to provide effective and measurable results. Having this targeted resource is a great asset because they implement the campaigns and provide a detailed report via analytics, detailing the monthly spend and relevance score to maintain a competitive edge. They also ensure brand protection by employing branded bidding strategies.
Sterling Sky provides fully-managed PPC services for small businesses like lawyers, dentists, real estate agents, home services contractors, and more.
- ✓ Monthly Reporting
- ✓ No Contracts
- ✓ Conversion Tracking
- ✓ No Percentage of Ad Spend Fees
You can also check out our article and get advice on Local Service Ads for Lawyers.
Cost of PPC Services with Sterling Sky
The cost of fully-managed PPC services with Sterling Sky starts at $1,200 USD per month. Our certified Google Ads experts work with you to craft, manage, and monitor your campaigns, ensuring optimal results while staying within your desired budget. With experience running both Google Ads and Bing Ads campaigns, our team helps you avoid common pitfalls and maximize your advertising investment. Sterling Sky provides these services for small businesses, including lawyers, dentists, real estate agents, home service contractors, and more.
The plan includes monthly reporting, conversion tracking, no contracts, and no percentage-of-ad-spend fees.
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