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Crush Your Competition in 2023: Top Strategies to Rank Higher in Local SEO

Local SEO is an essential aspect of online marketing for businesses that want to attract customers within a specific geographical location.

It’s important to ensure that your website is optimized for local search so that it appears at the top of Google when people search for keywords relevant to your business, products, or services.

In this post, we’ll cover some tips on how to rank higher in local SEO in 2023.

Focus on Onsite SEO

Onsite SEO seems to be the strongest way to impact your ranking on Google. “Onsite” refers to the optimization of your website’s content, structure, and code.

This includes optimizing your title tags and meta descriptions, using relevant keywords, and ensuring that your content is high-quality and useful to whoever reads it.

To optimize your onsite SEO, start by conducting an SEO audit of your website. This will help you identify what pages you should be prioritizing, and what new content you should be creating and it will allow you to discover technical issues that may be affecting your rankings.

Strategic Internal Linking is an Essential Local SEO Ingredient

Internal linking is an essential part of onsite SEO, as it helps search engines understand the structure of your website. Pay close attention to the internal links that appear in the body content and spend a lot of time crafting your anchor text. The anchor text is what makes internal linking so powerful.

It also helps users navigate your site and find relevant content.

Make sure that your internal linking is natural and not forced, as that can do more harm than good to your rankings. And don’t be afraid to have more than one internal link going to the same page. Just be sure to use different anchor text variations.

Focus on Click-Through Rate

Click-through rate (CTR) is a measure of how often people click on your website’s search results when they see them.

Technically speaking, CTR is the number of clicks that your page receives divided by the number of times your page is shown in the SERPs.

The equation: clicks ÷ impressions = CTR

A high CTR indicates that your website is relevant and appealing to users, which can improve your ranking.

To improve your CTR, focus on creating compelling titles and meta descriptions. Use relevant keywords and include a clear call-to-action (CTA) in your meta description.

Also, make sure that your website has plenty of positive reviews, as this can encourage users to click on your site.

Essentially, you are trying to do whatever it takes to convince potential customers to choose you instead of your competitors.


  • Optimizing your website for local SEO is essential if you want to attract customers within a specific geographical location.
  • By focusing on onsite SEO, internal linking, and click-through rate, you can improve your ranking in local search results and attract more local customers to your business.

Want more local SEO tips?
Check out our LocalU Event in NYC in September!.

localu webinar

Colan Nielsen

Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Read Colan's full bio here.

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