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How To Request Ownership of a Business Profile

If you are a business owner or a marketer who forgot the credentials to your Google business listing or a listing you manage, you can follow these steps to claim access to your listing.

Requesting Ownership of a Storefront Business Profile:

  1. Go to
  2. Search for your business listing. Make sure you pick the one with the correct address.
  3. Click on the listing that you want to claim ownership of.
  4. If you recognize the e-mail address shown in the message, then go to that email and follow the steps for recovering your account.
  5. If you don’t recognize the e-mail address linked to the account, click on “Request Access”.

When you do this, the current owner of the listing is going to get an email from Google which is going to look something like this:

They will be notified that someone is trying to request access to the business listing, and they can either accept or deny you access. The current owner has 7 days to respond to your request. If they don’t respond within 7 days, you will be able to go back to the dashboard and verify the listing yourself. You will also receive an e-mail with the link you need to verify the listing yourself after you “Request Access.”

Were You Denied Access to Your Google Business Profile?

If the owner denies your request, you can still appeal the denied request and verify that you are the true owner of that listing. 

How to Request Ownership of a Service Area Business:

If you run a business that doesn’t have a physical location, or what we call, a Service Area Business (SAB), such as a plumber or an electrician, the process to claim your listing is slightly different.

  1. Go to
  2. Search for your business listing.
  3. Click Continue.
  4. Complete the verification process. 

Once you complete these steps, you will be prompted to verify it by sending you a postcard in the mail. Once you receive that postcard, it will have a pin you can enter to verify your listing. As soon as you do so, the listing will be instantly flagged as a duplicate inside your dashboard. 

When that happens, you will see a button called “Request Access” in the dashboard. Once you click on that, it will prompt you to do the same steps we covered for claiming a business listing with a physical location.


For more help, you can refer to the Google Business Profile Help Center.

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Colan Nielsen

Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Read Colan's full bio here.

This Post Has One Comment

  1. hey colan
    very informative I think many of business doesnt know about this feature
    I will definitely share this article with my business colleague.

    Thanking you

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