In August 2019, we started noticing pre-defined services show up as an option in the Google Business Profile dashboard.
Certain categories have several items listed like plumbers (see image below).
Others do not and allow you to create your own (we call these custom services).
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In order to see the list of pre-defined services, you need to click first on the services tab in the Google Business Profile dashboard and then “add another service.”
Back in 2019, we tested to see if adding these pre-defined services to a Google Business Profile (called Google My Business profile at the time) listing increased ranking for keywords related to the service. At that time, we determined it did not. However, we decided to retest this in 2022, and the results were very different.
For this test, we added the service “DUI injury litigation” for a lawyer in New Jersey. In our previous testing, we did not see an impact on rankings, but in the image below, you can see this time it did have an impact on rankings.
So, we had to see if we could do this again. So, we went to a dermatology client and added the service “vampire facial.” Again, in the image below, you will see it had a major impact on ranking.
We have been able to recreate this with various clients in various industries. However, the ranking impact seems to vary based on the industry and market.
- Services impact ranking.
- They seem to impact both explicit and implicit keywords.
- Explicit keyword ranking impact is more dramatic.
- The ranking impact seems to vary based on the industry and market.
- The ranking impact can take 24-72 hours to take effect.