Local SEO Services
Want more Business? You Need Local SEO Services.
According to a 2018 SEL survey, 82% of people surveyed search for local businesses with over 90% clicking on the top few results. According to Google, 50 percent of consumers who performed a local search on their smartphone visited a store within 24 hours. This stat is a bit outdated, though it provides a good idea of how many of your potential customers are searching for businesses and services.
Our Local SEO services will help your business increase website visibility within the Search Engines (like Google, and Bing), increase exposure to clients searching for your business and services, provide you an actionable strategy to compete with your competitors, and ultimately increase your bottom line.
What is Local SEO
Local Search Engine Optimization, Local SEO, is a strategy to increase your business exposure for geographically related searches, specifically with Google’s Local Pack (3 Pack) and Local Organic searches. Sterling Sky has helped hundreds of businesses increase their local online visibility, outrank competitors, increase Organic traffic, and their bottom line.
Local SEO is not about ranking for popular terms. Sure, that helps, but it is not the end all, be all. The goal is to be found when it matters most. Our skilled Local SEO team will research keywords, build links to your website, fight spam in the Local Pack, and ensure you are attaining qualified traffic which converts to your bottom line.
Do I Need Local SEO
How do you know if you need Local SEO services? You may need the help of a Local SEO company if:
- You have a business which serves customers in a specific area
- You are a franchise
- You want more leads/sales/clients in a specific geographic area
- You want your business to show in the Google Local Pack (3 Pack)
- You have a Service Area Business (SAB)
As small and medium-sized business owners, you are having to wear many hats. Running a company, dealing with customers, day-to-day operations, family time, etc, there isn’t much time left at the end of the day. This doesn’t leave much “free time” to sit and digest Google algorithm updates or new changes happening in the Local SEO industry. Sterling Sky will provide you with all of the details and strategy in order to be successful in a Local SEO campaign, but sometimes that isn’t enough. We understand this. While we provide you everything you need to succeed with your own Local SEO campaign, we typically take control of the Local SEO campaign after we deliver our Local SEO Audit. This is because many business owners want some time to themselves and do not want to deal with Local SEO. Our team will use expert knowledge, experience, and insight to drive results to your business. We deliver results you can see. Trust the experts to take your business to the next level.
Hire Sterling Sky for your Local SEO services.
Our Local SEO Process
A successful Local SEO campaign is crucial for any small business wanting to compete online.
Once you contact us, you will speak to a Local SEO team member who will discuss your business goals. If you want to move forward, we will immediately begin a Local SEO Audit where we will analyze your website, on-site and off-site factors, competition, GMB profile, Reviews, Social Media, and more. From there, we will have a call to discuss our findings and map a Local SEO strategy moving forward.
We will determine what the most crucial aspects will be to focus on, optimize your Google My Business listing, begin spam fighting, and correct technical issues on your website. You will be updated every step of the way and have at least 1 monthly call with your Local SEO team member.
Our monthly work consists much of the same – updating GMB, spam fighting, acquiring reviews, creating content, and consulting. If you want to learn more about our Local SEO process and if we are a good fit for your business, contact us today!
A successful Local SEO campaign begins with a Local SEO Audit. We will run your website through a variety of SEO tools, analyze the data, and provide you with a report of our findings and recommendations. By analyzing your website and competition, we gain a solid understanding of the strengths and weaknesses of your business.
Our Local SEO Audit is not a templated, cookie-cutter PDF similar to what other companies provide. The Audit is not something which you can perform yourself in 30 minutes. Sure, those are available online, though that is not how we determine your needs. Depending on the size of your website and the amount of SEO previously performed on your website, our Local SEO Audit could range from 20 pages to 60. It is unique and customized for your business.
If you are looking to gain more knowledge about Local SEO, the Expert’s Guide to Local SEO is for you. With over 300+ pages of content, this guide will show you how you can make the most of Local SEO and implement strategies that will help your business or clients’ businesses succeed. In this manual, Joy unveils all of her secret tricks and tactics that she has developed over the years. As someone who has worked at agencies for years, Joy knows how hard it is to keep staff up-to-date on all the latest tactics out there. This manual was designed to do that. It is updated monthly and is invaluable to anyone working in Local SEO. Check out this page if you are interested in learning more.
Google My Business is *supposed* to be easy but can easily frustrate even the most experienced SEO professional or small business owner. Joy has been doing consultations for Local SEO for many years and can help out in the tough cases where you just can’t figure out what the issue is. Hire Joy by the hour to help show you how you can improve your online presence and start winning at Local SEO.
Many small businesses think it’s good enough to rank organically, but as Google pushes more ads into the mobile space, not participating in AdWords is becoming more and more non-optional. As many have noticed, Google is even putting ads in the 3-pack now. PPC and SEO actually work best together due to the fact that PPC will give insights into what keywords are actually converting and sending phone calls. However, it is really easy to do PPC wrong which is why having a professional, who has a lot of experience running AdWords campaigns is a great asset.
Interested in Talking With Us
At Sterling Sky, we offer a variety of Local SEO services to help businesses all over North America (Canada and U.S.). Our Local SEO packages are focused on building a strong foundation for your online success, allowing you to reach qualified customers, and increase your bottom line. Drop us a line and let us know how we can begin helping you.
Read about the experiences our clients have had with Sterling Sky.
Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you. https://www.lidivorcemediation.com/
In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and lead generation. Absolutely none of those companies were able to make an impact on our business like Sterling Sky has.
Sterling Sky specializes in value-driven SEO, which to a small business like ours means smart, strategic, long term, value-aligned SEO, and not gaming the latest twists for ephemeral gains.
Sterling Sky constantly strives to create a detailed understanding of our business industry in general and our particular space specifically - then combines that knowledge with our SOAP analysis and desired market positioning. The Sterling Sky team utilizes a wide range of strategies from internal brainstorming, website improvement, link building, earned media, and advertising. I experience this congruence personally because I have a monthly meeting to go over exactly this analysis on each of our verticals. Essentially, Sterling Sky is a detailed oriented, custom-built, local SEO company that is interested in understanding its clients' business in order to deliver long term value and relationship.
Over the past years, our business has grown constantly, culminating in more than 50% growth in 2019 alone. I attribute a significant chunk of that growth to our relationship with Sterling Sky maturing after years of carefully building blocks of success with our partnership. After being burned several times with generic, copy-paste one size fit-all SEO companies, I can confidently and very happily say that we found a home SEO company with whom we intend to have a very long partnership.
Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track. www.whitespark.ca