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- Sterling Sky Acquires LocalU, Continues Building Local SEO All-Star Team
- The Bedlam Update [November 5-10, 2019]: What You Need To Know
- Join Us in the Ride for Refuge
- Google Adds Call Buttons to Posts
- Review Spam Hits the Earth’s Most Famous Landmarks
- 4 Ways the March 9th Algorithm Update Impacted Local Search
- Google Makes 14 Changes to the Review Guidelines
- August 22, 2017 – The Day Google Rolled Back the Possum Proximity Filter
- Google Adds a New Email Newsletter for the Google Advertiser Forums
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Resources
- [Bug] Adding Short Names in Google My Business Causes Listings to Vanish
- [Bug] Attributes Missing for Hotels
- [Bug] Google My Business Insights Download
- [Bug] Listings Not in GMB After Accepting Manager Invite
- [Bug] Missing Store Codes in Google My Business
- [Bug] Pagination Issue for Local Finder Results
- 2 Ads in the 3-Pack
- Ability to Respond to Google Reviews Returns to Dashboard, App and API
- April 2020 Local Algorithm Update Starts
- Bedlam Algorithm Update
- Black “Ad” Label Appears in 3-Pack on Desktop
- Change in Google My Business Listing Status
- Core Algorithm Update
- Covid Testing Data for Google Business Profiles Can Now be Submitted to Third Party
- Delivery Icons Appear in the 3-Pack
- GMB Adds a Maximum of 20 Service Areas
- GMB Adds COVID-19 Post Type
- GMB Adds Telehealth Appointment & Covid Info Links to Dashboard
- GMB Launch: Edits by Unverified Merchants
- GMB Updates Messaging for Pending Edits
- Google Adds “Get More Reviews” Button in Knowledge Panel
- Google Adds “Get Online Care” Links to Show Telehealth Options
- Google Adds Takeout and Delivery Attributes
- Google Adds Takeout/Delivery/Temp. Closed Labels to Map Pins
- Google Adds Temporarily Closed Button to GMB Dashboard
- Google Adds Warning Messages to Search Results
- Google Allows New Car Dealers Multiple GMB Listings
- Google Announces Changes to Review Schema
- Google Disables Reviews, Q&A and Editing of Business Listings
- Google Emails: “Unpublished Google My Business listings about to be deleted”
- Google Has a New Layout For Events on Google Maps.
- Google is Now Showing Insights on Google Maps
- Google is Showing a “Choose Area” Label
- Google Makes Recommendations of Local Guides to Follow
- Google Maps Adds A Local Guides Follow Feature
- Google Maps Now Allows Users to Report Spammy Users
- Google Moves COVID-19 Posts Up in Desktop Business Listing
- Google My Business Adds a New Contact Form for Restaurants to Remove Online Ordering
- Google My Business Adds Non-Binary Attribute
- Google My Business is Deprecating SMS for Messaging
- Google My Business Launches Bulk Review Management
- Google My Business Launches Place Topics
- Google My Business Messaging Feature Gets Quote Button on Desktop
- Google My Business Photos Being Added To Google Posts
- Google My Business Photos Support GIFs On Mobile
- Google My Business Removes their Toll-Free Phone Number
- Google My Business Reviews Get Auto-Suggested Replies
- Google My Business Updates the Guidelines for Practitioners
- Google Now Displaying “Place Topics” on Desktop
- Google Now Shows Carousels of Reviews on GMB Profiles
- Google Now Shows Short Names on About Tab
- Google Now Shows Walking Distances to Popular Destinations
- Google Posts Declined then Fixed
- Google Posts Have Temporarily Been Permitted for Chains
- Google Posts Image Issue Fixed
- Google Publishes “On These Lists” Links in Local Finder Results
- Google Q&A Starting to Return
- Google removes events from Google Maps results
- Google Showing “Claim this Listing” link on Verified/Claimed GMB Listings
- Google showing “in between” label on personalized searches
- Google Showing 3-day Change of Ownership Message
- Google Showing Logos below photo gallery on Local Knowledge Panels
- Google Surfacing Competitor Discovery on Branded Searches
- Google Updates Product Posts
- Google Updates Review Filter
- Google’s Q&A Feature Now Includes Answers from Posts & Products
- Hotels Get a New Attributes Layout in Google My Business
- Issue with Schools Not Being Able to Get New Reviews on GMB
- Launch: GMB Removing Remaining Distance-based Service Areas
- Local Service Ads are Showing in the 3-Pack
- Manage This Listing Rolls Out on Business Profiles
- New Display for Service Areas on Mobile
- New Review Highlights on Google Maps
- New Reviews Start Showing Up for Some Businesses
- New Services Options in the Google My Business Dashboard
- Q&A Disappearing from Google My Business
- Reply to Reviews on Google Maps App
- Suggested Product Categories Added
- The Temporarily Closed Label No Longer Impacts Ranking
- Users Can Now Edit Their Profiles on Google Maps
- Yelp Introduces Personalized Search Results
- You Can Now Add Metropolitan Areas as Service Areas in Google My Business
Client Testimonials
Read about the experiences our clients have had with Sterling Sky.
Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you. https://www.lidivorcemediation.com/
In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and lead generation. Absolutely none of those companies were able to make an impact on our business like Sterling Sky has.
Sterling Sky specializes in value-driven SEO, which to a small business like ours means smart, strategic, long term, value-aligned SEO, and not gaming the latest twists for ephemeral gains.
Sterling Sky constantly strives to create a detailed understanding of our business industry in general and our particular space specifically - then combines that knowledge with our SOAP analysis and desired market positioning. The Sterling Sky team utilizes a wide range of strategies from internal brainstorming, website improvement, link building, earned media, and advertising. I experience this congruence personally because I have a monthly meeting to go over exactly this analysis on each of our verticals. Essentially, Sterling Sky is a detailed oriented, custom-built, local SEO company that is interested in understanding its clients' business in order to deliver long term value and relationship.
Over the past years, our business has grown constantly, culminating in more than 50% growth in 2019 alone. I attribute a significant chunk of that growth to our relationship with Sterling Sky maturing after years of carefully building blocks of success with our partnership. After being burned several times with generic, copy-paste one size fit-all SEO companies, I can confidently and very happily say that we found a home SEO company with whom we intend to have a very long partnership.
https://www.makingyousmile.nyc
Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track. www.whitespark.ca