Media Mentions

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Sterling Sky has a fantastic team of individuals on our staff that bring knowledge and expertise to a wide variety of issues in the SEO world. We often assist in many national media outlets for a variety of articles relating to local SEO, Google My Business, and other online marketing strategies. Below is a sampling of articles we have been quoted in or have guest written for. If you are a local business that needs help ranking on Google in either the 3-pack or organically, at Sterling Sky we can help. We offer SEO audits, consulting, or monthly local SEO services. Contact our office today for more information.

Recent Media Mentions

	Rising Stars of Local SEO 2023 January 10, 2023 Expert Predictions for Local Marketing in 2023 – BrightLocal January 4, 2023 Best Local Landing Pages: A Blueprint September 29, 2021 Key Learnings from LocalU Advanced, August 2021 September 17, 2021 Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results July 23, 2021 Building Your Unique Local SEO Playbook May 28, 2021 Local 2-Packs Spotted in Google Mobile SERPs March 31, 2021 Creating Kick-ass Local Content November 24, 2020 Local Search Clinic: Service-Area Businesses with Colan Nielsen April 15, 2020 How Can Local Businesses Fight Spam in Local Results? July 2, 2018
	Poll: Most SEOs Not Using Google Analytics 4 Jan 10, 2023 Top Contributors To The Search Engine Roundtable In 2022 December 30, 2022 Google Testing Displaying Local Business Profiles In Google Discover December 23, 2022 Google Business Profile Web Search Interface Gains Add Map To Your Website December 21, 2022 Google Shows Download Your Google Business Profile Data When You Remove Your Listing December 2, 2022 Google Business Profiles Now Showing Review Time For Some Edits November 29, 2022 Local Study: Review Recency Impacts Google Local Rankings November 15, 2022 Third-Party Appointment Services Hijacking Google Local Business Profile Panels October 21, 2022 Google Review Guidelines Updated to Disallow Discouraging Negative or Selectively Solicit Positive Reviews October 6, 2022 Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative Reviews September 14, 2022 Google Local Search Ranking Update Around September 7th September 14, 2022 Sub-Reviews: Google Local Reviews By Category & Attribute August 30, 2022 Google updates Business Profile posts spam policies August 8, 2022 Is Google Turning On Messaging Automatically For Some Business Profiles? June 15, 2022 Google Promotes Pointy From Google In Business Profiles January 28, 2022 Google Local Pack Header Can Show Brands Over Keyword Search September 28, 2021 Google My Business Adds Latino-Owned Attribute September 28, 2021 Google My Business Reviews Policies Don’t Differ Based On Type Of Business August 13, 2021 Now Live: Google My Business Performance Report Direction Requests & Website Visits June 17, 2021 Google Local Search Ranking Update On June 8th June 11, 2021 Daily Search Forum Recap: December 8, 2020 December 8, 2020 Daily Search Forum Recap: November 5, 2020 November 5, 2020
	Case study: Are indented search results on Google actually hurting your business? January 11, 2023 Google Local Service Ads are now available for dentists January 9, 2023 How to make the most of the new Google Business Profile dashboard December 8, 2022 Google review guidelines say discouraging negative or selectively soliciting positive reviews is not allowed October 6, 2022 How do you plan for in-person consumer behavior and COVID at the same time? August 3, 2021 Creative ways to source content ideas from UGC for SEO July 8, 2021 Google My Business performance report adding driving direction requests and website visits June 16, 2021 The Real-World Impact of Keyword Stuffing in Google My Business May 7, 2021 Case Study: More Content Is Not Always Better For Ranking In Google April 30, 2021 One-Star Ratings On Google Are Deemed Not Defamatory And Why That’s A Problem April 16, 2021 Google Tips The Scales In Its Own Favor–But Do Marketers Care? April 13, 2021 How are local service ads impacting Google Ads accounts? January 26, 2021 SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more December 31, 2020 Google rolling out video appointments, online classes to local business profiles September 22, 2020 How to optimize your Google local Knowledge Panel August 13, 2020 What do local SEOs really think of Google My Business support? May 14, 2020 No, the Google My Business description does not impact ranking February 13, 2020 A wishlist of improvements for Google My Business in 2020 January 3, 2020 Google’s inconsistency with third-party reviews is a confusing user experience August 26, 2019
	Creating a Winning Local Search Strategy for Google’s 2021 Core Updates July 27, 2021 7 Women in SEO Share Inspirational Stories and Advice March 2, 2021
	12 Local Search Developments You Need to Know About from Q4 2022 December 19, 2022 Local Pack Header Specificity Vanishes while Local Packs Downtrend November 19, 2022 2022 Local SEO Holiday Success: Essential Comforts in Leaner Times October 24, 2022 Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and Why October 17, 2022 Where Can You Go to Learn Local SEO? August, 22, 2022 Google Local Search Update On March 23rd ‘Corrects’ Vicinity Update March 28, 2022 Day Two Learnings From the Three-Ring MozCon Circus July 14, 2021 To Post or Not to Post: 7 Quick Tips for Google Posts June 25, 2021 MozCon Virtual 2021 Interview Series: Joy Hawkins June 9, 2021 The Local Finder vs. Google Maps: How Different Are They? March 22nd, 2021 The Essential Local SEO Strategy Guide February 26th, 2021 Top 10 Changes That Impacted Google My Business in 2020 November 4th, 2020 4 Google My Business Fields That Impact Ranking (and 3 That Don’t) October 23rd, 2020 The State of Local SEO: Experts Weigh in on Industry-Specific Tactics October 19th, 2020 How Does the Local Algorithm Work? September 6th, 2019
	Featured Reviews in GMB Listings Now Based on Most-Mentioned Place Topics June 17, 2021 10 Common Local SEO Myths Debunked March 17, 2021 The Most Popular Local Search Blogs March 8, 2021
	Local SEO in 2021 – The Knowledge Panel Episode 12 June 10, 2021
	HighLevel Spotlight Sessions: Joy Hawkins On Google Local Trends June 3, 2021
	Google My Business Tips for Multi-Location Brands in 2021 May 12, 2021
	Joy Hawkins: On Starting A Digital Marketing Agency With 17 Employees May 10, 2021
	9 Local SEO Tips From Top Experts April 15, 2022 Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins February 8, 2022 202 Top SEO Experts You Should Be Following March 27, 2021 Google My Business Changes to Insights & Video Uploads October 5, 2020 Google My Business Adds 4 New Attributes June 24, 2020 Google Confirms Cause of Missing GMB Reviews – Will They Ever Come Back? July 21, 2019
	Suds and Search \| Elizabeth Rule, Local SEO Analyst, Sterling Sky December 15, 2022 Suds and Search \| Brian Barwig, Local SEO Analyst, Sterling Sky October 21, 2022 Suds and Search 53 \| Joy Hawkins, Owner of Sterling Sky, LocalU, and the Local Search Forum March 11, 2021 Suds and Search 51 \| Carrie Hill, Local Search Analyst and Community Manager at Sterling Sky February 25, 2021
	Local SEO Experimentation with Carrie Hill March 1, 2021 Local SEO Looks Ahead to 2021 January 25, 2021 The Current State of Local SEO with Joy Hawkins August 24, 2020
	Service Area Businesses: Are they at a disadvantage on Google Maps? February 26, 2021
	Local SEO Industry News February 23, 2021
	What Happens When Google Removes 98% of Your Reviews \| A Case Study February 23, 2021 Can a Food Truck Have a GMB Listing If They Don’t Have a Permanent Location? December 22, 2020
	Google Assessments Displaying Providers In Native Pack December 31, 2020
	SEO News You Can Use: DeepRank is Google’s Codename For BERT November 09, 2020
	2020 Local SEO Blackbelt Quiz October 13, 2020 How to Find the CID Number of a Google My Business Listing March 12, 2020
	Episode 13: Local SEO with Joy Hawkins September 29, 2020
	Getting the Most from Google My Business in 2020 September 17, 2020
	Joy Hawkins, Sterling Sky – Local SEO for Law Firms July 21,2020
	17 Local SEO Experts You Need to Follow on Twitter May 27, 2020
	Local SEO: Für Google zählt der Standort, nicht die Postanschrift May 22, 2020
	Local Marketing Week in Review May 8, 2020 Local Marketing Week In Review April 24, 2020 What Really Affects Local Pack Rankings? September 9, 2019 How to Spot and Fight Google My Business Abuse April 4, 2019
	A wishlist of improvements for Google My Business in 2020 January 3, 2020 6 ways the August core algorithm update impacted local business September 7, 2018
	How Local SEO Can Supercharge Your Business – Joy Hawkins No Date
	Local SEO Detective Work, With Joy Hawkins No Date
	Google’s rule for business profiles states duplicate content is spam August 10, 2022
	How to Set Up and Optimize Your Google Business Profile June 14, 2022
	Colan Nielsen – LocalU Advanced Mention – Marketing O’Clock Podcast April 8, 2022
	#SEOBITS THIS ONE CRAZY SITEMAP TRICK MIGHT HELP WITH YOUR INDEXATION March 14, 2022, 2022
	Local Search Ranking March 15, 2022, 2022
	Majestic Tweet Thread – More Maps Real Estate w/ Joy Hawkins March 15, 2022, 2022
	Sterling Sky & Local U Inclusion in “Claire-Search” with Claire Carlile Jan 28, 2022, 2022
	Google’s Suggested GBP Updates Nuke Reviews November 11, 2022, 2022
	Our Guide to Google My Business December 16, 2022
	6 Local SEO Experts Share Their #1 Ranking Tip & Local SEO Tools January 11, 2023

Media Mentions

Recent Media Mentions

Rising Stars of Local SEO 2023

Expert Predictions for Local Marketing in 2023 – BrightLocal

Best Local Landing Pages: A Blueprint

Key Learnings from LocalU Advanced, August 2021

Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results

Building Your Unique Local SEO Playbook

Local 2-Packs Spotted in Google Mobile SERPs

Creating Kick-ass Local Content

Local Search Clinic: Service-Area Businesses with Colan Nielsen

How Can Local Businesses Fight Spam in Local Results?

Poll: Most SEOs Not Using Google Analytics 4

Top Contributors To The Search Engine Roundtable In 2022

Google Testing Displaying Local Business Profiles In Google Discover

Google Business Profile Web Search Interface Gains Add Map To Your Website

Google Shows Download Your Google Business Profile Data When You Remove Your Listing

Google Business Profiles Now Showing Review Time For Some Edits

Local Study: Review Recency Impacts Google Local Rankings

Third-Party Appointment Services Hijacking Google Local Business Profile Panels

Google Review Guidelines Updated to Disallow Discouraging Negative or Selectively Solicit Positive Reviews

Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative Reviews

Google Local Search Ranking Update Around September 7th

Sub-Reviews: Google Local Reviews By Category & Attribute

Google updates Business Profile posts spam policies

Is Google Turning On Messaging Automatically For Some Business Profiles?

Google Promotes Pointy From Google In Business Profiles

Google Local Pack Header Can Show Brands Over Keyword Search

Google My Business Adds Latino-Owned Attribute

Google My Business Reviews Policies Don’t Differ Based On Type Of Business

Now Live: Google My Business Performance Report Direction Requests & Website Visits

Google Local Search Ranking Update On June 8th

Daily Search Forum Recap: December 8, 2020

Daily Search Forum Recap: November 5, 2020

Case study: Are indented search results on Google actually hurting your business?

Google Local Service Ads are now available for dentists

How to make the most of the new Google Business Profile dashboard

Google review guidelines say discouraging negative or selectively soliciting positive reviews is not allowed

How do you plan for in-person consumer behavior and COVID at the same time?

Creative ways to source content ideas from UGC for SEO

Google My Business performance report adding driving direction requests and website visits

The Real-World Impact of Keyword Stuffing in Google My Business

Case Study: More Content Is Not Always Better For Ranking In Google

One-Star Ratings On Google Are Deemed Not Defamatory And Why That’s A Problem

Google Tips The Scales In Its Own Favor–But Do Marketers Care?

How are local service ads impacting Google Ads accounts?

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Google rolling out video appointments, online classes to local business profiles

How to optimize your Google local Knowledge Panel

What do local SEOs really think of Google My Business support?

No, the Google My Business description does not impact ranking

A wishlist of improvements for Google My Business in 2020

Google’s inconsistency with third-party reviews is a confusing user experience

Creating a Winning Local Search Strategy for Google’s 2021 Core Updates

7 Women in SEO Share Inspirational Stories and Advice

12 Local Search Developments You Need to Know About from Q4 2022

Local Pack Header Specificity Vanishes while Local Packs Downtrend

2022 Local SEO Holiday Success: Essential Comforts in Leaner Times

Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and Why

Where Can You Go to Learn Local SEO?

Google Local Search Update On March 23rd ‘Corrects’ Vicinity Update

Day Two Learnings From the Three-Ring MozCon Circus

To Post or Not to Post: 7 Quick Tips for Google Posts

MozCon Virtual 2021 Interview Series: Joy Hawkins

The Local Finder vs. Google Maps: How Different Are They?

The Essential Local SEO Strategy Guide

Top 10 Changes That Impacted Google My Business in 2020

4 Google My Business Fields That Impact Ranking (and 3 That Don’t)

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

How Does the Local Algorithm Work?

Featured Reviews in GMB Listings Now Based on Most-Mentioned Place Topics

10 Common Local SEO Myths Debunked

The Most Popular Local Search Blogs

Local SEO in 2021 – The Knowledge Panel Episode 12

HighLevel Spotlight Sessions: Joy Hawkins On Google Local Trends

Google My Business Tips for Multi-Location Brands in 2021

Joy Hawkins: On Starting A Digital Marketing Agency With 17 Employees

9 Local SEO Tips From Top Experts

Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins

202 Top SEO Experts You Should Be Following