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Media Mentions

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Sterling Sky has a fantastic team of individuals on our staff that bring knowledge and expertise to a wide variety of issues in the SEO world. We often assist in many national media outlets for a variety of articles relating to local SEO, Google My Business, and other online marketing strategies. Below is a sampling of articles we have been quoted in or have guest written for. If you are a local business that needs help ranking on Google in either the 3-pack or organically, at Sterling Sky we can help. We offer SEO auditsconsulting, or monthly local SEO services. Contact our office today for more information.

Recent Media Mentions


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Rising Stars of Local SEO 2023

January 10, 2023

Expert Predictions for Local Marketing in 2023 – BrightLocal

January 4, 2023

Best Local Landing Pages: A Blueprint

September 29, 2021


Key Learnings from LocalU Advanced, August 2021

September 17, 2021


Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results

July 23, 2021


Building Your Unique Local SEO Playbook

May 28, 2021


Local 2-Packs Spotted in Google Mobile SERPs

March 31, 2021


Creating Kick-ass Local Content

November 24, 2020


Local Search Clinic: Service-Area Businesses with Colan Nielsen

April 15, 2020


How Can Local Businesses Fight Spam in Local Results?

July 2, 2018

Poll: Most SEOs Not Using Google Analytics 4

Jan 10, 2023

Top Contributors To The Search Engine Roundtable In 2022

December 30, 2022

Google Testing Displaying Local Business Profiles In Google Discover

December 23, 2022

Google Business Profile Web Search Interface Gains Add Map To Your Website

December 21, 2022

Google Shows Download Your Google Business Profile Data When You Remove Your Listing

December 2, 2022

Google Business Profiles Now Showing Review Time For Some Edits

November 29, 2022

Local Study: Review Recency Impacts Google Local Rankings

November 15, 2022

Third-Party Appointment Services Hijacking Google Local Business Profile Panels

October 21, 2022

Google Review Guidelines Updated to Disallow Discouraging Negative or Selectively Solicit Positive Reviews

October 6, 2022


Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative Reviews

September 14, 2022


Google Local Search Ranking Update Around September 7th

September 14, 2022


Sub-Reviews: Google Local Reviews By Category & Attribute

August 30, 2022


Google updates Business Profile posts spam policies

August 8, 2022

Is Google Turning On Messaging Automatically For Some Business Profiles?

June 15, 2022

Google Promotes Pointy From Google In Business Profiles

January 28, 2022

Google Local Pack Header Can Show Brands Over Keyword Search

September 28, 2021


Google My Business Adds Latino-Owned Attribute

September 28, 2021


Google My Business Reviews Policies Don’t Differ Based On Type Of Business

August 13, 2021


Now Live: Google My Business Performance Report Direction Requests & Website Visits

June 17, 2021


Google Local Search Ranking Update On June 8th

June 11, 2021


Daily Search Forum Recap: December 8, 2020

December 8, 2020


Daily Search Forum Recap: November 5, 2020

November 5, 2020

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Case study: Are indented search results on Google actually hurting your business?

January 11, 2023

Google Local Service Ads are now available for dentists

January 9, 2023

How to make the most of the new Google Business Profile dashboard

December 8, 2022

Google review guidelines say discouraging negative or selectively soliciting positive reviews is not allowed

October 6, 2022

How do you plan for in-person consumer behavior and COVID at the same time?

August 3, 2021


Creative ways to source content ideas from UGC for SEO

July 8, 2021


Google My Business performance report adding driving direction requests and website visits

June 16, 2021


The Real-World Impact of Keyword Stuffing in Google My Business

May 7, 2021


Case Study: More Content Is Not Always Better For Ranking In Google

April 30, 2021


One-Star Ratings On Google Are Deemed Not Defamatory And Why That’s A Problem

April 16, 2021


Google Tips The Scales In Its Own Favor–But Do Marketers Care?

April 13, 2021


How are local service ads impacting Google Ads accounts?

January 26, 2021


SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

December 31, 2020


Google rolling out video appointments, online classes to local business profiles

September 22, 2020


How to optimize your Google local Knowledge Panel

August 13, 2020


What do local SEOs really think of Google My Business support?

May 14, 2020


No, the Google My Business description does not impact ranking

February 13, 2020


A wishlist of improvements for Google My Business in 2020

January 3, 2020


Google’s inconsistency with third-party reviews is a confusing user experience

August 26, 2019


Creating a Winning Local Search Strategy for Google’s 2021 Core Updates

July 27, 2021


7 Women in SEO Share Inspirational Stories and Advice

March 2, 2021

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12 Local Search Developments You Need to Know About from Q4 2022

December 19, 2022

Local Pack Header Specificity Vanishes while Local Packs Downtrend

November 19, 2022

2022 Local SEO Holiday Success: Essential Comforts in Leaner Times

October 24, 2022

Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and Why

October 17, 2022

Where Can You Go to Learn Local SEO?

August, 22, 2022

Google Local Search Update On March 23rd ‘Corrects’ Vicinity Update

March 28, 2022

Day Two Learnings From the Three-Ring MozCon Circus

July 14, 2021


To Post or Not to Post: 7 Quick Tips for Google Posts

June 25, 2021


MozCon Virtual 2021 Interview Series: Joy Hawkins

June 9, 2021


The Local Finder vs. Google Maps: How Different Are They?

March 22nd, 2021


The Essential Local SEO Strategy Guide

February 26th, 2021


Top 10 Changes That Impacted Google My Business in 2020

November 4th, 2020


4 Google My Business Fields That Impact Ranking (and 3 That Don’t)

October 23rd, 2020


The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

October 19th, 2020


How Does the Local Algorithm Work?

September 6th, 2019

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Featured Reviews in GMB Listings Now Based on Most-Mentioned Place Topics

June 17, 2021


10 Common Local SEO Myths Debunked

March 17, 2021


The Most Popular Local Search Blogs

March 8, 2021

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Local SEO in 2021 – The Knowledge Panel Episode 12

June 10, 2021


HighLevel Spotlight Sessions: Joy Hawkins On Google Local Trends

June 3, 2021

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Google My Business Tips for Multi-Location Brands in 2021

May 12, 2021

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Joy Hawkins: On Starting A Digital Marketing Agency With 17 Employees

May 10, 2021


9 Local SEO Tips From Top Experts

April 15, 2022

Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins

February 8, 2022

202 Top SEO Experts You Should Be Following

March 27, 2021


Google My Business Changes to Insights & Video Uploads

October 5, 2020


Google My Business Adds 4 New Attributes

June 24, 2020


Google Confirms Cause of Missing GMB Reviews – Will They Ever Come Back?

July 21, 2019

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Suds and Search | Elizabeth Rule, Local SEO Analyst, Sterling Sky

December 15, 2022

Suds and Search | Brian Barwig, Local SEO Analyst, Sterling Sky

October 21, 2022

Suds and Search 53 | Joy Hawkins, Owner of Sterling Sky, LocalU, and the Local Search Forum

March 11, 2021


Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling Sky

February 25, 2021

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Local SEO Experimentation with Carrie Hill

March 1, 2021


Local SEO Looks Ahead to 2021

January 25, 2021


The Current State of Local SEO with Joy Hawkins

August 24, 2020


Service Area Businesses: Are they at a disadvantage on Google Maps?

February 26, 2021

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Local SEO Industry News

February 23, 2021

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What Happens When Google Removes 98% of Your Reviews | A Case Study

February 23, 2021


Can a Food Truck Have a GMB Listing If They Don’t Have a Permanent Location?

December 22, 2020

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Google Assessments Displaying Providers In Native Pack

December 31, 2020

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SEO News You Can Use: DeepRank is Google’s Codename For BERT

November 09, 2020

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2020 Local SEO Blackbelt Quiz

October 13, 2020


How to Find the CID Number of a Google My Business Listing

March 12, 2020

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Episode 13: Local SEO with Joy Hawkins

September 29, 2020

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Getting the Most from Google My Business in 2020

September 17, 2020

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Joy Hawkins, Sterling Sky – Local SEO for Law Firms

July 21,2020

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17 Local SEO Experts You Need to Follow on Twitter

May 27, 2020


Local SEO: Für Google zählt der Standort, nicht die Postanschrift

May 22, 2020

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Local Marketing Week in Review

May 8, 2020


Local Marketing Week In Review

April 24, 2020


What Really Affects Local Pack Rankings?

September 9, 2019


How to Spot and Fight Google My Business Abuse

April 4, 2019

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A wishlist of improvements for Google My Business in 2020

January 3, 2020


6 ways the August core algorithm update impacted local business

September 7, 2018

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How Local SEO Can Supercharge Your Business – Joy Hawkins

No Date

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Local SEO Detective Work, With Joy Hawkins

No Date


Google’s rule for business profiles states duplicate content is spam

August 10, 2022


How to Set Up and Optimize Your Google Business Profile

June 14, 2022


Colan Nielsen – LocalU Advanced Mention – Marketing O’Clock Podcast

April 8, 2022



March 14, 2022, 2022


Local Search Ranking

March 15, 2022, 2022


Majestic Tweet Thread – More Maps Real Estate w/ Joy Hawkins

March 15, 2022, 2022


Sterling Sky & Local U Inclusion in “Claire-Search” with Claire Carlile

Jan 28, 2022, 2022


Google’s Suggested GBP Updates Nuke Reviews

November 11, 2022, 2022


Our Guide to Google My Business

December 16, 2022


6 Local SEO Experts Share Their #1 Ranking Tip & Local SEO Tools

January 11, 2023

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