Sterling Sky has a fantastic team of individuals on our staff that bring knowledge and expertise to a wide variety of issues in the SEO world. We often assist in many national media outlets for a variety of articles relating to local SEO, Google My Business, and other online marketing strategies. Below is a sampling of articles we have been quoted in or have guest written for. If you are a local business that needs help ranking on Google in either the 3-pack or organically, at Sterling Sky we can help. We offer SEO audits, consulting, or monthly local SEO services. Contact our office today for more information.
Recent Media Mentions
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Rising Stars of Local SEO 2023January 10, 2023 Expert Predictions for Local Marketing in 2023 – BrightLocalJanuary 4, 2023 Best Local Landing Pages: A BlueprintSeptember 29, 2021
Key Learnings from LocalU Advanced, August 2021September 17, 2021
Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain ResultsJuly 23, 2021
Building Your Unique Local SEO PlaybookMay 28, 2021
Local 2-Packs Spotted in Google Mobile SERPsMarch 31, 2021
Creating Kick-ass Local ContentNovember 24, 2020
Local Search Clinic: Service-Area Businesses with Colan NielsenApril 15, 2020
How Can Local Businesses Fight Spam in Local Results?July 2, 2018 |
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Poll: Most SEOs Not Using Google Analytics 4Jan 10, 2023 Top Contributors To The Search Engine Roundtable In 2022December 30, 2022 Google Testing Displaying Local Business Profiles In Google DiscoverDecember 23, 2022 Google Business Profile Web Search Interface Gains Add Map To Your WebsiteDecember 21, 2022 Google Shows Download Your Google Business Profile Data When You Remove Your ListingDecember 2, 2022 Google Business Profiles Now Showing Review Time For Some EditsNovember 29, 2022 Local Study: Review Recency Impacts Google Local RankingsNovember 15, 2022 Third-Party Appointment Services Hijacking Google Local Business Profile PanelsOctober 21, 2022 Google Review Guidelines Updated to Disallow Discouraging Negative or Selectively Solicit Positive ReviewsOctober 6, 2022
Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative ReviewsSeptember 14, 2022
Google Local Search Ranking Update Around September 7thSeptember 14, 2022
Sub-Reviews: Google Local Reviews By Category & AttributeAugust 30, 2022
Google updates Business Profile posts spam policiesAugust 8, 2022 Is Google Turning On Messaging Automatically For Some Business Profiles?June 15, 2022 Google Promotes Pointy From Google In Business ProfilesJanuary 28, 2022 Google Local Pack Header Can Show Brands Over Keyword SearchSeptember 28, 2021
Google My Business Adds Latino-Owned AttributeSeptember 28, 2021
Google My Business Reviews Policies Don’t Differ Based On Type Of BusinessAugust 13, 2021
Now Live: Google My Business Performance Report Direction Requests & Website VisitsJune 17, 2021
Google Local Search Ranking Update On June 8thJune 11, 2021
Daily Search Forum Recap: December 8, 2020December 8, 2020
Daily Search Forum Recap: November 5, 2020November 5, 2020 |
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Case study: Are indented search results on Google actually hurting your business?January 11, 2023 Google Local Service Ads are now available for dentistsJanuary 9, 2023 How to make the most of the new Google Business Profile dashboardDecember 8, 2022 Google review guidelines say discouraging negative or selectively soliciting positive reviews is not allowedOctober 6, 2022 How do you plan for in-person consumer behavior and COVID at the same time?August 3, 2021
Creative ways to source content ideas from UGC for SEOJuly 8, 2021
Google My Business performance report adding driving direction requests and website visitsJune 16, 2021
The Real-World Impact of Keyword Stuffing in Google My BusinessMay 7, 2021
Case Study: More Content Is Not Always Better For Ranking In GoogleApril 30, 2021
One-Star Ratings On Google Are Deemed Not Defamatory And Why That’s A ProblemApril 16, 2021
Google Tips The Scales In Its Own Favor–But Do Marketers Care?April 13, 2021
How are local service ads impacting Google Ads accounts?January 26, 2021
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and moreDecember 31, 2020
Google rolling out video appointments, online classes to local business profilesSeptember 22, 2020
How to optimize your Google local Knowledge PanelAugust 13, 2020
What do local SEOs really think of Google My Business support?May 14, 2020
No, the Google My Business description does not impact rankingFebruary 13, 2020
A wishlist of improvements for Google My Business in 2020January 3, 2020
Google’s inconsistency with third-party reviews is a confusing user experienceAugust 26, 2019 |
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Creating a Winning Local Search Strategy for Google’s 2021 Core UpdatesJuly 27, 2021
7 Women in SEO Share Inspirational Stories and AdviceMarch 2, 2021 |
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12 Local Search Developments You Need to Know About from Q4 2022December 19, 2022 Local Pack Header Specificity Vanishes while Local Packs DowntrendNovember 19, 2022 2022 Local SEO Holiday Success: Essential Comforts in Leaner TimesOctober 24, 2022 Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and WhyOctober 17, 2022 Where Can You Go to Learn Local SEO?August, 22, 2022 Google Local Search Update On March 23rd ‘Corrects’ Vicinity UpdateMarch 28, 2022 Day Two Learnings From the Three-Ring MozCon CircusJuly 14, 2021
To Post or Not to Post: 7 Quick Tips for Google PostsJune 25, 2021
MozCon Virtual 2021 Interview Series: Joy HawkinsJune 9, 2021
The Local Finder vs. Google Maps: How Different Are They?March 22nd, 2021
The Essential Local SEO Strategy GuideFebruary 26th, 2021
Top 10 Changes That Impacted Google My Business in 2020November 4th, 2020
4 Google My Business Fields That Impact Ranking (and 3 That Don’t)October 23rd, 2020
The State of Local SEO: Experts Weigh in on Industry-Specific TacticsOctober 19th, 2020
How Does the Local Algorithm Work?September 6th, 2019 |
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Featured Reviews in GMB Listings Now Based on Most-Mentioned Place TopicsJune 17, 2021
10 Common Local SEO Myths DebunkedMarch 17, 2021
The Most Popular Local Search BlogsMarch 8, 2021 |
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Local SEO in 2021 – The Knowledge Panel Episode 12June 10, 2021 |
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HighLevel Spotlight Sessions: Joy Hawkins On Google Local TrendsJune 3, 2021 |
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Google My Business Tips for Multi-Location Brands in 2021May 12, 2021 |
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Joy Hawkins: On Starting A Digital Marketing Agency With 17 EmployeesMay 10, 2021 |
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9 Local SEO Tips From Top ExpertsApril 15, 2022 Local SEO Trends, Tips & New Technologies: Q&A With Joy HawkinsFebruary 8, 2022 202 Top SEO Experts You Should Be FollowingMarch 27, 2021
Google My Business Changes to Insights & Video UploadsOctober 5, 2020
Google My Business Adds 4 New AttributesJune 24, 2020
Google Confirms Cause of Missing GMB Reviews – Will They Ever Come Back?July 21, 2019 |
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Suds and Search | Elizabeth Rule, Local SEO Analyst, Sterling SkyDecember 15, 2022 Suds and Search | Brian Barwig, Local SEO Analyst, Sterling SkyOctober 21, 2022 Suds and Search 53 | Joy Hawkins, Owner of Sterling Sky, LocalU, and the Local Search ForumMarch 11, 2021
Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling SkyFebruary 25, 2021 |
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Local SEO Experimentation with Carrie HillMarch 1, 2021
Local SEO Looks Ahead to 2021January 25, 2021
The Current State of Local SEO with Joy HawkinsAugust 24, 2020 |
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Service Area Businesses: Are they at a disadvantage on Google Maps?February 26, 2021 |
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Local SEO Industry NewsFebruary 23, 2021 |
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What Happens When Google Removes 98% of Your Reviews | A Case StudyFebruary 23, 2021
Can a Food Truck Have a GMB Listing If They Don’t Have a Permanent Location?December 22, 2020 |
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Google Assessments Displaying Providers In Native PackDecember 31, 2020 |
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SEO News You Can Use: DeepRank is Google’s Codename For BERTNovember 09, 2020 |
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2020 Local SEO Blackbelt QuizOctober 13, 2020
How to Find the CID Number of a Google My Business ListingMarch 12, 2020 |
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Episode 13: Local SEO with Joy HawkinsSeptember 29, 2020 |
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Getting the Most from Google My Business in 2020September 17, 2020 |
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Joy Hawkins, Sterling Sky – Local SEO for Law FirmsJuly 21,2020 |
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17 Local SEO Experts You Need to Follow on TwitterMay 27, 2020 |
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Local SEO: Für Google zählt der Standort, nicht die PostanschriftMay 22, 2020 |
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Local Marketing Week in ReviewMay 8, 2020
Local Marketing Week In ReviewApril 24, 2020
What Really Affects Local Pack Rankings?September 9, 2019
How to Spot and Fight Google My Business AbuseApril 4, 2019 |
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A wishlist of improvements for Google My Business in 2020January 3, 2020
6 ways the August core algorithm update impacted local businessSeptember 7, 2018 |
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How Local SEO Can Supercharge Your Business – Joy HawkinsNo Date |
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Local SEO Detective Work, With Joy HawkinsNo Date |
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Google’s rule for business profiles states duplicate content is spamAugust 10, 2022 |
How to Set Up and Optimize Your Google Business ProfileJune 14, 2022 |
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Colan Nielsen – LocalU Advanced Mention – Marketing O’Clock PodcastApril 8, 2022 |
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#SEOBITS THIS ONE CRAZY SITEMAP TRICK MIGHT HELP WITH YOUR INDEXATIONMarch 14, 2022, 2022 |
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Local Search RankingMarch 15, 2022, 2022 |
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Majestic Tweet Thread – More Maps Real Estate w/ Joy HawkinsMarch 15, 2022, 2022 |
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Sterling Sky & Local U Inclusion in “Claire-Search” with Claire CarlileJan 28, 2022, 2022 |
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Google’s Suggested GBP Updates Nuke ReviewsNovember 11, 2022, 2022 |
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Our Guide to Google My BusinessDecember 16, 2022 |
6 Local SEO Experts Share Their #1 Ranking Tip & Local SEO ToolsJanuary 11, 2023 |