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Stop Spending 1000’s of Hours on Service Area Pages!

We previously wrote about a lawn care company that had 35 service area pages that were 85% similar to each other. And guess what? They all ranked well and led to new sales for the business.

service area page performance

Save Hours with Artificial Intelligence

Sterling Sky has started using ChatGPT to help speed up the process of creating service area pages from scratch and localizing existing service area pages.

Here’s what we have been doing.

Creating New Service Area Pages

When creating new service area pages, enter the following prompt into ChatGPT:

Reword all this content and replace all instances of “City 1” with “City.” Make sure it’s written in the same language style, tone, and reading level.

Make sure to replace city 1 with the name of the existing city the current service area page is optimized for and city 2 with the city you want the new service area page to be optimized for. Paste in the content from the existing service area page and you are off to the races.

Why Does This Work?

Since the pages are targeting different geographic locations, they won’t compete or filter each other out of the search results.

A Word of Warning

Google does give out thin content penalties. In this article, a user reported a penalty due to thousands of similar pages. So, if you plan to use the tactics in this article, keep in mind that you should be fine to rinse and repeat a few dozen times. But once you get up into the 100’s and 1000’s of pages, you increase the odds of Google taking notice and giving out a penalty.

Gain insights into service area pages SEO by reading this article.




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Colan Nielsen

Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Read Colan's full bio here.

This Post Has 2 Comments

  1. Thanks for writing this article. I just did this same tactic a month ago for about 9 services, but got scared and unpublished a bunch. I was afraid of getting dinged by Google for putting out another 40 pages. I used AI to rewrite each paragraph to make sure it made since and could relate to the service area.

    1. You’re welcome. Before publishing an article just ask yourself if the person who finds it on Google will find it helpful.

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