How to Temporarily Close a Google My Business Listing

How to Temporarily Close a Google My Business Listing



The temporarily closed label has been around for several years but is not a very utilized feature currently.  It is meant to be used when your business is closing for an extended length of time, but not permanently.

How do you temporarily close your Google My Business listing?

To get your Google My Business listing marked “temporarily closed” you can go into the Google My Business dashboard and on the info tab there should be an option to mark it as closed temporarily:

Does the listing rank when it’s marked “temporarily closed”?

As of March 26th, the “temporarily closed” label does not impact the ranking of the listing (it did previously).  Listings with the label added still rank in the 3-pack.

The label does not automatically sync with Google Ads

While searching for examples, I found a restaurant that has the temporarily closed label on it who forgot to shut off their Google Ads account.  The ad for this business has the old hours on it showing the business as open.  This is likely due to the fact that Location Extensions do not automatically sync with Google My Business (more on that in my upcoming LocalU presentation)

 

“Temporarily closed” is not currently available in the Google My Business API

We can always hope this will change, but as of yesterday, Adam Dorfman got confirmation that this feature won’t be part of the API for the foreseeable future.

Temporarily closed listings cannot receive new reviews

One perk to the temporarily closed label is that businesses won’t have to worry about managing Google My Business reviews while they’re closed.  You can’t leave a review for a listing that has a temporarily closed label on it.

 

Other Options

If you still want to utilize all the Google My Business features (like posts or reviews), you can opt to use special hours instead of having your listing marked as temporarily closed.  This is a more hands-on approach if you don’t think your business will be closed for very long.

 

This tip was added to the Expert’s Guide to Local SEO back in February 2019.  

8 replies on "How to Temporarily Close a Google My Business Listing"

  1. Hi, and what about changing the hours and marked them as close (not the permanently closed)? Or with the temporarily closed is fine. My kind of business don’t have the option of post, or editing the description.
    Thanks

    1. Hi Belen, in this case you would need to contact GMB support so there is no need to use Google Posts or update the description.

  2. I don’t blame them for not updating anything on GMB. In my experience any drastic changes like that will only confuse the latest experiments with the algorithm or whatever else they decide to tinker with to make your business suffer. Closing then re-opening, moving, anything at all really on GMB is a bad experience when it comes to Google. GMB needs to work by itself (maybe one day), human intervention just makes a mess I’ve found. Also notice some noise on Twitter about this. Finally someone agrees with me. I refuse to touch it now. Still recovering from my experiments with it a few months back and no-body even understood what I was trying to say. I un-published my GMB website and refuse to publish it again now. I’m even nervous about posting new photos on there. It constantly grabs old outdated ones to show in SERPS anyway no matter what I do. It’s a tech nightmare, even they can’t make it work. Might be good for a local hairdresser looking for local business and doesn’t have a website. For anyone who sells nationwide or global DO NOT USE IT! Trust me, I tried and almost lost all my business (except for a few orders in town which I NEVER usually get) it makes you too local, I tried fiddling with settings and just made it all worse. Still trying to get back up there after all that.

    1. I definitely think it’s useful for the given times depending on the scenario. If the business doesn’t plan on being closed long, I’d use special hours instead.

      1. We are seeing diminished rankings with businesses using temporarily closed. Currently, they are not ranking in the map pack and are ranking below businesses with missing hours, using special hours or businesses that didn’t update their hours in the local finder.

  3. I tested marking a business temporarily closed for 2 months from early Nov 2019 to early Jan 2020. It was a seasonal business that was closing for winter. Rankings strongly diminished, and reviews completely stopped coming in. As soon as I “reopened” the business, everything very quickly came back. Even though the business was still closed, reviews started coming in 1-2x per week. My opinion is not to do this for seasonal businesses, update the business description and add an event post announcing the closure. I also removed the business hours. But, I can see times that this could be very beneficial, especially as it relates to recent events.

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