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Timeline of Local SEO Changes in 2023

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Websites made with Google Business Profiles will be turned off soon

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New Local Pack Ranking Factor – Open Hours

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Google Business Profiles New Activities Section

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Google Merchant Center Next Adds Google Business Profile Details

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Google Business Profiles Now With Add Address Autocomplete

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New Google Business Profiles Pets Attribute (Are Dogs Allowed)

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Latest Addition to Google Business Profiles: “Pets” Attribute (“Are Dogs Allowed?”)

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Google using AI to recommend Business Descriptions in GBP

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Google Explains Why Google Suspends GBP Profiles

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Away Mode – Now Available in Business Profiles

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Google Removing Call History Feature on GBP

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Google Search Generative Experience Sources Reviews & Photos From Business Profiles

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Google Local Business Panel: Chat With Live Agent

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10 New Healthcare Verticals Added To Google Local Service Ads (LSAs)

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Google Opening Local Knowledge Panels Directly In Serp

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Google Summarizing the “% Positive” Review Attributes

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“Request A Quote” Feature Earns New Placement in GBP

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Google Explore In Search Adds Local Results

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Job Type Selection Tool Available for More LSAs

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Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews

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Google Adds Lead Booking to Legal-Related Categories in LSA

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Google Posts UGC Publishing Rules & Restrictions

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Apple Launches Apple Business Connect

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GBP Deprecating Custom CTA and Price Ranges for Products 2/15/23

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LSA Vertical Released for Dentists

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Google Links to Google Business Profiles in Discover

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Google Adds Insights for Product Data

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Google Adds “Add A Map To Your Website” Feature to NMX Dashboard

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Google has added new attributes when posting a review

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Google Launches +Topic Search Bar Refinements After Several Months Of Testing

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GBP Can Notate Previous Location

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Google Giving Timeframe for Suggested Edit Reviews

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Google Suggesting Service Areas for Your GBP

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Increase In Fake Ownership Requests

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Google Business Profiles “Showing The World Cup” Attribute

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Google Posts/Updates Adds Image Cropping Tool

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Google Business Reviews Going Missing After Suggested Edits

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New Identity Attribute in GBP: LGBTQ+ Owned

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New Google Business Profile Web Search Menu Now Rolling Out

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Third Party Appointment Services Hijacking Google Local Business Profile Panels

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“Available Online” Filter Now On Google Mobile 3-pack

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Google Adds More Reviews Guidelines

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Google Guidelines Update RE: Discouraging or Prohibiting Negative Reviews

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Google Adds Verbiage About Fixed Permanent Signage to GBP Support

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Incentivizing Removal of Negative Reviews Against Google Guidelines

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Google’s Helpful Content Update Finished Rolling Out

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Brand Display Name for Q&A Answers Seems to be Fixed

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GBP Messaging Business Name Display Bug Fixed

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Sub-Reviews: Google Local Reviews By Category & Attribute

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COVID-related Health and Safety Attributes Removed from Google Business Profiles

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Review Verification Message Now Displaying on Google Nest Hub

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Google Now Considers Google Posts With “Duplicate photos, posts, videos, and logos” To be Spam

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Google Adds Asian Owned Business Attribute For Business Profiles

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Google Updates Help Center With Guidance On Blurry or Selfie-Style Photos

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New Feature for Google Business Profile Messaging: FAQ

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Google Sunsets The Google My Business App

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Google Tests Local Card in Every Local Organic Result

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Google Testing Local Cards in Every Organic Result

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LSA Account Setup Now Requires 5 Reviews

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Google Tests Expandable Map Pack

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Google Testing Expandable Map Packs

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Google Displaying Justifications in Map on Mobile

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Google Adds Guidelines for Delivery-Only Food Business

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Offer Posts Appearing on “Deals” Tab in Local Knowledge Panel

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New: “Understand insurance providers sources” section added to GBP guidelines

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Google Ads LSA Option to More Categories

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New Recycling Attribute For Google Business Profiles

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Google Search Local Pack Refine Query & Location Search Box

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Vicinity Update Correction – March 2022

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Google adds doctors’ appointment availability to search

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New hotel attribute “Accommodation for Ukraine” in GBP

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Tripadvisor, Google Maps Suspend Reviews of Some Russian Listings

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Business Owner Review Responses Appearing on Local Services Ads

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Google Business Profile (GMB) Appointment Link Disappearing

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Updates from Customers Showing on Google Maps Listings

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Google Business Profile New Manager/Owner Limitations

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Google rolling out new map and local interface in search

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2 Ads Showing in Google Maps App Results

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Healthcare Providers Add Insurance & Languages To Google Business Profile

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Google Maps Adds 4 New Features For Local Shopping

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Google Local Inventory Design, Ship To Store & Offline Sales Feed Ads

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Read Receipts Come to Google Business Profile Messaging

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New “Messages” Notification in GMB Dashboard

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Google Local Tests Purple Heart Label For Women Led Businesses

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Local 5-Pack Spotted

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Google Starts Testing GMB Offer Posts as Justifications and Also Within Location Panels

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Google Adds “Identifies as Latino-owned” Attribute to GMB

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Google My Business Eliminates Site Manager Role

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Google Posts Can Show Up on 3rd Party Websites

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Google Ads Language Support Attribute for Healthcare

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Google Testing Review Count from Independent Sites

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Google Testing New 3-Pack View

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GMB Posting A “How is your business doing?” Message in Messaging Notifications

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GMB Testing “Areas Served” Label in Google Search

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New Expanded Restaurant Review Features on Google Maps App

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GMB Offering New Form to Merge Reviews from Duplicate Listings

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Editing from GMB Platform Now Availble in Popup

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GMB Labeling Phone Numbers Using Google’s Call Tracking Feature

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Google Local Pack Review Filters Smiley Faces

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Most-Mentioned Place Topic Reviews Being Featured on GMB Listings

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2021 Google My Business Insights Update

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Average Review Showing On Maps for Restaurant Searches

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GMB Messaging Now Showing Desktop Notifications

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Google Launches Small Business Advisors

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GMB Deprecates Shortname Feature

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GMB Adds “New on Google” Label to GMB Listings

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Google Removes $1,000/day Minimum Spend for Branded Pins

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Businesses Can Hide Their Phone Numbers in GMB

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Call History Showing for Some in GMB

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Bookings Tab Showing Up in GMB Insights Report

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“Let Google help your business” Options Appear Inside the GMB Dashboard

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GMB Adds New User Flow For Contacting Support

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Google My Business Consolidates Food Ordering Fields on New Tab

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GMB Allowing Reviewers to Enter Date Visited for Reviews

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Google Adds Attributes for Wheelchair Seating & Wheelchair Toilet

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New Local Finder and Business Profile Test for Services Businesses

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Google Maps Highlighting Businesses That Have Posted Recently

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Google Clarifies Phone Numbers Are Not Allowed in Google Posts

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Google My Business Suspension Email Notifications

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Breaking free of your GMB “Independence” Ranking Issue

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Google Maps reviews get “New” label for reviews less than 1 month old

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Google Testing Mobile SERPS With No 3-Packs

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Google Experimenting with “Owner” and “History” Tabs in Knowledge Panels

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PSA: GMB Not Showing Address Form on Verification – BUG

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Google My Business Launches Tool to Manage Review Removal Requests

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Google Showing Sentiment Breakdown for Reviews on Local Business Listings

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Google’s New Free Hotels Listing Option

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Ways to Manage Insurance Information for Healthcare Providers

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Google Testing “Estimated Cost Near You” in Local Pack

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Local Ranking Update on February 24

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GMB showing Staff and Attorneys in Knowledge Panel Results

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Bing Local Listings now Showing Facebook Reviews, Replaces Yelp.

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GMB Showing Messaging Within GMB Dashboard

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Google Adding “Available Online” Attribute to Maps Searches

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GMB Adding Stars to Review Snippets in Knowledge Panels

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Bug: GMB Profile Completion Stuck at 85%

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See Original Verified Listings Directly from your GMB Dashboard

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October 2020 Google My Business Insights Update

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Google is Testing Opening Dates in the Local Packs

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Google Updates The Options to Flag a Review

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Google Now Shows Older Posts in the Knowledge Panel

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“Accepted Health Insurance” is now an option on the API

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Yelp Launches Health and Safety Measures Community Feedback Feature

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GMB Shows Health & Safety Attributes in Pop out Box in UK Desktop View

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Google My Business Insights Missing Year-End Data

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Google My Business is Testing “Services” Justifications

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Google Posts Getting Rejected

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Google Maps Showing Web Results

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Google (Testing) Tourist Attractions Getting Large Icons

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Google Testing new Online Store Builder in Canada

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Google Launches new GMB Messaging Options

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New Screens for Flagging Accounts in GMB

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Google Maps Explore Tab Adds Community Feed

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Google Maps Showing Address Numbers Directly on Map

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GMB Debuts new Google My Business Dashboard

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Google Ads Google Guaranteed Badge to Google Maps

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Google Review Replies Disappearing

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Live Takeout & Delivery Status Updates when Ordered via Maps on Android and iOS

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GMB Messages in App Disappear

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Google Ads New Profile Performance Link to GMB

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Google Q&A Max Answer Length

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Google Identifies Review Publishing Issue

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Reviews not publishing on GMB

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Hijacked GMB Listings are on the Rise!

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Google Local Services Ads Expanding Bid Mode in Home Services Categories

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GMB Products Bug – Images Only Showing

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Google My Business Adds Case Statuses to Contact Flow

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Wait Times in GMB Extremely Exaggerated

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Google Local & Maps Displays Health & Safety On Search Results

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Floating Pins available in Google Maps view

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Ads showing in Suggested Search

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GMB Adds Attributes for Dividers and Disinfect Surfaces

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GMB Adds Meeting Capabilities with Zoom and Other Providers

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New “Preview Call History” Module in GMB Dashboard

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GMB Changes Video Maximum File Size from 100MB to 75MB

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Multiple GMB Attributes Showing up on Desktop Business Listings

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October 2020 Google My Business Insights Update

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Bidding Mode Coming to Google Local Services Ads

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Google My Business Updates the Guidelines for Service Area Businesses & Virtual Offices

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Coronavirus Related Health & Safety Attributes Launch in Google My Business

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GMB Attribute symbols are now visible on the desktop

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Apple Maps will let users leave reviews and photos in latest iOS 14 beta

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Google Showing New LGBTQ Attribute on Desktop LKPs

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Google My Business Adds Performance Metrics to Direct Edit Experience

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Google Adds Local Listings to Autocomplete

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Google My Business asks “Did you use this Business?”

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Google My Business Rolling Out New Direct Edit Experience

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Google Adding Call Buttons in Local Knowledge Panels

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Google My Business Adds Online Operating Hours Feature

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Google changes how Products are Edited/Displayed in Back end

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Ability to Add More Appointment Links into GMB Knowledge Panel

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Google My Business Adds Partner Links & Opt-out of Food Ordering in Dashboard

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Google Now Allows Anyone to Flag User Profiles

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“Buy Gift Card” Now Prominent on Google Maps App

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Google Adds Attributes for Online “Appointments, Estimates & Care”

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Google Offers additional flexibility with “More Hours”

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Google Confirms Local Ranking Fluctuations in April & May Was a Bug

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GMB Adds “Manage insurance info for your practice” Section to Help Center

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Google testing “Top Rated” labels in Maps results

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Secondary Hours show in GMB for Some Categories

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Covid Testing Data for Google Business Profiles Can Now be Submitted to Third Party

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Google Moves COVID-19 Posts Up in Desktop Business Listing

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Google Q&A Starting to Return

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Google Adds “Get Online Care” Links to Show Telehealth Options

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April 2020 Local Algorithm Update Starts

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New Reviews Start Showing Up for Some Businesses

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Ability to Respond to Google Reviews Returns to Dashboard, App and API

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GMB Adds Telehealth Appointment & Covid Info Links to Dashboard

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Google Adds Takeout/Delivery/Temp. Closed Labels to Map Pins

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GMB Adds COVID-19 Post Type

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Google Adds Warning Messages to Search Results

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Google Posts Have Temporarily Been Permitted for Chains

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The Temporarily Closed Label No Longer Impacts Ranking

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Google Adds Takeout and Delivery Attributes

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Google Adds Temporarily Closed Button to GMB Dashboard

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Google Disables Reviews, Q&A and Editing of Business Listings

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New Review Highlights on Google Maps

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Google removes events from Google Maps results

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Google Allows New Car Dealers Multiple GMB Listings

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Suggested Product Categories Added

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Google Posts Image Issue Fixed

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Google Showing “Claim this Listing” link on Verified/Claimed GMB Listings

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Google Posts Declined then Fixed

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Google Showing Logos below photo gallery on Local Knowledge Panels

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Google Emails: “Unpublished Google My Business listings about to be deleted”

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Google Surfacing Competitor Discovery on Branded Searches

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Google Publishes “On These Lists” Links in Local Finder Results

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Google showing “in between” label on personalized searches

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Google Showing 3-day Change of Ownership Message

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Google Adds “Get More Reviews” Button in Knowledge Panel

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Google is Showing a “Choose Area” Label

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Google Now Shows Walking Distances to Popular Destinations

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New Display for Service Areas on Mobile

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Google Now Shows Carousels of Reviews on GMB Profiles

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Google Makes Recommendations of Local Guides to Follow

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You Can Now Add Metropolitan Areas as Service Areas in Google My Business

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Google My Business Photos Being Added To Google Posts

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Black “Ad” Label Appears in 3-Pack on Desktop

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Users Can Now Edit Their Profiles on Google Maps

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Google Maps Adds A Local Guides Follow Feature

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Google Updates Product Posts

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Google Maps Now Allows Users to Report Spammy Users

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Google My Business Removes their Toll-Free Phone Number

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Google My Business Adds Non-Binary Attribute

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GMB Adds a Maximum of 20 Service Areas

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Bedlam Algorithm Update

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Google Now Shows Short Names on About Tab

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Google My Business Reviews Get Auto-Suggested Replies

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Issue with Schools Not Being Able to Get New Reviews on GMB

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Q&A Disappearing from Google My Business

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Google Now Displaying “Place Topics” on Desktop

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Google My Business Photos Support GIFs On Mobile

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GMB Updates Messaging for Pending Edits

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GMB Launch: Edits by Unverified Merchants

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Google My Business Adds a New Contact Form for Restaurants to Remove Online Ordering

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Core Algorithm Update

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Google My Business is Deprecating SMS for Messaging

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Google Announces Changes to Review Schema

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[Bug] Listings Not in GMB After Accepting Manager Invite

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Google My Business Updates the Guidelines for Practitioners

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[Bug] Pagination Issue for Local Finder Results

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Launch: GMB Removing Remaining Distance-based Service Areas

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Google is Now Showing Insights on Google Maps

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Google Has a New Layout For Events on Google Maps.

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Yelp Introduces Personalized Search Results

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New Services Options in the Google My Business Dashboard

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Reply to Reviews on Google Maps App

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Delivery Icons Appear in the 3-Pack

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Google My Business Launches Bulk Review Management

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Hotels Get a New Attributes Layout in Google My Business

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[Bug] Missing Store Codes in Google My Business

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2 Ads in the 3-Pack

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[Bug] Google My Business Insights Download

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Manage This Listing Rolls Out on Business Profiles

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[Bug] Attributes Missing for Hotels

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Change in Google My Business Listing Status

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Google My Business Messaging Feature Gets Quote Button on Desktop

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Google’s Q&A Feature Now Includes Answers from Posts & Products

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Google My Business Launches Place Topics

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Local Service Ads are Showing in the 3-Pack

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Google Updates Review Filter

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Google My Business Products Expands to Most Categories

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[Bug] Adding Short Names in Google My Business Causes Listings to Vanish

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Google Depreciates Social Markup

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[Bug] Issue With Responding to Q&A on Google My Business

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Short Names in Google My Business Launch to All Users

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Google Now Shows Logo Images on Google Maps

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Google My Business Launches Welcome Offers

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Huge Uptick in Suspensions in Google My Business

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France Now Requires Users to Leave Date of Visit in Review

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Google My Business Changes How They Deal With Practitioner Listings

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[Bug] Website URLs in Google Maps

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New Layout on Mobile for Branded Searches

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Real-Time GMB Post Insights

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June 2019 Core Algorithm Update

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Google Fully Rolls Out Q & A Auto-Suggest Answers

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[Bug] Issues Adding Bulk Locations in Google My Business

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Google Starts Showing Local Results Again for Some Sex-Related Queries

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Ads in the 3-Pack Now Showing a Black Label

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You Can Now Order Online From Restaurants on Google My Business Using the Google Assistant

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New GMB Dashboard

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Google Maps Now Highlights Photos of Restaurants’ Most Popular Dishes

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[Bug] GMB Insights Issue

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[Bug] POI Establishment Being Added as a Category in GMB

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[Bug] Google My Business Suspensions Are Causing Reviews to Vanish

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Google My Business Rolling Out Short Names

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Google My Business Products Now Show on Desktop

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Google My Business Adds Automatically Generated Posts Based on Reviews

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Google Launches a New Version of the Google My Business Help Forum

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[Bug] Verification Issues

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March Core Algorithm Update

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Google Removes Cities from Knowledge Panels for Service Area Businesses

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Google Launches Site Manager Role Functionality

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Google Maps Adds New Events Feature

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Google Updates the GMB Guidelines

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[Bug] Issues Replying to Reviews

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Instagram Rolls Out In-App Local Business Profile Pages

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Google Adds a New Way to Report Spam

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Google My Business Updates Guidelines on Content Related to Terrorism

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Search Console Adds Products Section

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Yelp Adds License Verification

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Google Starts Displaying Testimonials on GMB Websites

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Google Adds "Get in Line" Call-to-Action for Restaurants

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Google Testing Google Posts in the Local Finder

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Google Confirms they are Consolidating to Canonicals in Search Console

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[Bug] Google My Business Messaging Doesn’t Work With Location Groups

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Social Icons are Back on Local Knowledge Panels

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[Bug] Google My Business Photos

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"Profile" photos in Google My Business are now called "Logo"

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[Bug] Google Wipes Service Menus From GMB Listings

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Spammers Add Future Opening Dates to Remove GMB Listings

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GMB Updates Guidelines Regarding Virtual Offices

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Massive Drops in Search Console for Sites Using UTM Codes in GMB

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Yelp Has a Huge Algorithm Update Wiping Out Tons of Reviews

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Over 3 Million Fake 4-Star Reviews Posted

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Google Rolls out “Sold Here” to Local Search Results

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You Can Now Include Hashtags in Google Reviews

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Google Launches a New Sign Up Process for Service Area Businesses

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Google Changes Communications Managers to Site Managers

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Google My Business App Gets Updated

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Google Adds “See Other Locations” on Mobile

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Google Adds a Follow Button on Google Maps

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Google Automatically Removes Addresses from Service Area Business Listings

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[Bug] Images Are Missing in the Knowledge Panel

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Add a Listing With a Future Opening Date

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Reserve with Google Now Shows in the 3-Pack

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Google Ads Automates Location Extensions

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Google My Business Adds Products [Beta]

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Google Rolling Out More Graphic-Heavy Local Finder Results

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Google My Business Adds Branded Search Reporting to Insights

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Google Announces They are Shutting Down Google Plus

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Google My Business Launches a Migration Tool for the Agency Dashboard

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Local Services Ads Add a Same-Day Service Option

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You can Now Manually Add the “Located In” Feature to a GMB Listing

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Google Posts Move to the Bottom of the Knowledge Panel

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Advanced Verification Launches in Canada

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Google Posts Now Support 1500 Characters

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Algorithm Update

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Google My Business Review Replies are Editable from the Knowledge Panel

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September 8-11 Algorithm Update

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Local Services Ad Unit Now Shows Prices

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Google Adds the Veteran Led Attribute

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Product Posts Now Show in the Knowledge Panel

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GMB Adds “Menu” and “Posts” Tab For Brand Searches on Mobile

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Google Now Displays Pending Edits in Knowledge Panels

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Change to GMB Insights

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BBB Makes Big Change to Review Display

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GMB Testing "View previous posts on Google"

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Facebook is Rolling Out Recommendations to Replace Reviews

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Visible Email Addresses of Other Managers in Google My Business

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Core Algorithm Update

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Google My Business Websites are Upgraded to HTTPS

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Google Local Services Adds Highlights & Photos

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Google Now Shows Events on Search

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Google Adds “Businesses Like Yours are Posting”

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Google Now Notifies You When New Listings Go Live

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[Bug] Insights Download Issue

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Google Adds a “Call Button” to Google Posts

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Facebook Expands Options For Flagging Reviews

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Google My Business “Queries” Are Added to Insights

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[Bug] Google Posts Getting Rejected

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GMB Launches Subjective Attributes in Insights

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Google Launches Performance Cards in GMB Dashboard

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Google Allows Brands to Claim their Knowledge Panel

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Google Clears Out Tracking Numbers in GMB

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Google Adds Section About Confidential Information to the Google My Business Guidelines

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Google Launches Attribute for Watching Sports

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Google Stops Showing Local Results For Many Sex-Related Legal Queries

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Google Now Emails You Confirmation For Flagging Reviews

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Google My Business Launches a Dashboard for Agencies

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[Bug] GMB Edits Aren’t Working

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Google Adds the Ability to Search for Keywords in Reviews

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Google Removes Anonymous Reviews

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Google Sues Marketing Companies Scamming & Updates Terms for 3rd Parties

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Google My Business Launches Offer Posts

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Google Now Emails Customers Review Responses

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Google Posts Now Accept Videos

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Google Adds a Clear Option for Attributes

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Google Announces Users Will Need to Pay for Maps API

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Google Announces They’re Launching a Google My Business Partners Program

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[Bug] Google Reviews Go Missing from Profiles

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Posts Move to the Top of the Knowledge Panel on Mobile

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Google Adds to Guidelines for Restricted Content

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Bug: Review Notification Emails Broken

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Review gating is now against the google my business guidelines

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Google Updates the Guidelines for Events

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Google My Business Adds Services Field

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Bug: Delay in GMB Edits Being Published

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Google My Business Adds the Business Description Field

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Google Starts Sending Email Notifications for Q&A

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Google Launches Product Posts

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Review Links Can No Longer Pre-Fill Five Stars

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Google Launches Location Groups to the New GMB Dashboard

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Google Launches Secondary Updates to the Classic GMB Dashboard

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Google Starts Removing Inactive G+ Local Pages

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Bug: User Contributions Disappeared

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Changes to the Heatmap in GMB Insights

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Algorithm Update

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Core Algorithm Update

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Bug: Google My Business Insights Issue

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Google Introduces a Women-Led Attribute You Can Add To Your GMB Listing

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Q&A is Now Visible on a User’s Profile

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Google Adds in Top Questions from Customers for GMB Messaging

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Google Starts Showing Ads in the 3-Pack More Often

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Google Adds Mall Directories to Shopping Malls Local Knowledge Panels.

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Restaurants Can Now Add Menu Items Directly in GMB

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Add an Opening Date in Google My Business

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Google Updated the Review Filter

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Driving Direction Requests by Zip Code in Google My Business

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Google Posts Now appear on Google My Business Websites

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Yelp Allows you to Add Users to Manage Your Business Account

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Google Updates the Review Guidelines

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Videos Come to Google My Business

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