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Unlocking SEO Potential: The Power of Optimizing Existing Content

Have you ever heard the expression “content is king?” While this may hold some truth, it fails to capture the difference between creating brand-new content and optimizing existing content. Knowing the difference is HUGE!

First, Optimize Existing Content:

Optimizing existing pages on a website almost always delivers more value compared to creating brand-new pages.

Many SEO agencies promote creating new content because it’s easy to sell and it fits in nicely with a cookie-cutter SEO approach, but doesn’t always work.

Instead of creating new content each month, create a process to identify and optimize pages that are within striking distance of ranking high on the first page of Google.

Then, Create New Content:

Don’t get us wrong, new content has a place and time. Once you have optimized your core pages, turn to your competitors and perform a content GAP analysis. Once you do that, you can focus your new content efforts on topics that will actually drive business goals.

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Colan Nielsen

Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Read Colan's full bio here.

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