Unlocking SEO Potential: The Power of Optimizing Existing Content

Have you ever heard the expression “content is king?” While this may hold some truth, it fails to capture the difference between creating brand-new content and optimizing existing content. Knowing the difference is HUGE!

First, Optimize Existing Content:

Optimizing existing pages on a website almost always delivers more value compared to creating brand-new pages.

Many SEO agencies promote creating new content because it’s easy to sell and it fits in nicely with a cookie-cutter SEO approach, but doesn’t always work.

Instead of creating new content each month, create a process to identify and optimize pages that are within striking distance of ranking high on the first page of Google.

Then, Create New Content:

Don’t get us wrong, new content has a place and time. Once you have optimized your core pages, turn to your competitors and perform a content GAP analysis. Once you do that, you can focus your new content efforts on topics that will actually drive business goals.

Colan Nielsen

Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Read Colan's full bio here.