In this session, Joy dives into the difference between the local algorithm and the organic algorithm.  She’ll dive into specific cases to show some of the major reasons why businesses with good organic SEO fail to make it into the 3-pack.  She’ll also show how she solved some of these issues for small businesses that she works with.

In this session, Joy will be doing a presentation with Darren Shaw about what marketers and business owners need to know about Google My Business and how to succeed with Local SEO.  Following their presentations, they will be doing Q&A with Aaron Weiche of Get Five Stars.