Upcoming Conferences
Mozcon Virtual – July 12-14, 2021
Speaker: Joy Hawkins
Get Tickets
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LocalU Advanced Conference – August31, 2021 (Virtual)
Speaker: Joy Hawkins
Topic: Make Your Images Worth A Thousand Words
Speaker: Matt Casady
Topic: Stealthy LSA Tactics you Didn’t Know You’d Love
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Upcoming Webinars
The Knowledge Panel
Local SEO in 2021
Speaker: Joy Hawkins & Colin Nielsen
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Past Conferences
LocalU Advanced Conference – April 7, 2021 (Virtual)
Emcee: Erin Jones
Speaker: Joy Hawkins
Topic: Google Posts – Ranking, Tactics & Strategy for Local Businesses
Speaker: Colan Nielsen
Topic: Shades Of Grey: Controversial Local SEO Tactics that Drive Results
Get OnDemand Access
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ABA Tech Show – Monday, March 8, 2021 (Virtual)
Speaker: Joy Hawkins
Topic: Google Marketing Workshop – Google (GMB, SEO, Ads) Like it or not, it’s Google’s world, we just live in it. Learn how to maximize your presence in Big G.
Attendees will learn the following during this workshop:
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- How to optimize your Google My Business profile
- Search Engine Optimization that Doesn’t Feel Gross
- Local Search Ads for Lawyers
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Pubcon Local – Professional Services Marketing Conference
Speaker: Joy Hawkins – Keynote
Topic: The State of Local Search – January 20, 9am Central Time
Speaker: Carrie Hill
Topic: Local Content Marketing – January 20, 1:15pm Central Time
Speaker: Erin Jones
Topic: Local, Social, and Brand Voice – January 20, 2:15 Central Time
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LocalU Advanced Virtual – November 10, 2020
Speaker: Erin Jones
Topic: Local, Social, and Voice – The Trifecta of Local Online Success
Speaker: Carrie Hill
Topic: The Best Content for Locally Targeted Pages
Buy On Demand Access – Just $125
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Call Tracking Metrics Launchpad Summit – October 27, 2020
Speaker: Joy Hawkins
Topic: Launch your 2021 Paid Media and Local SEO Strategies
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Pubcon Virtual – 2020 – October 14, 2020
Speaker: Joy Hawkins
Topic: What is New in Local in 2020
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Whitespark Local Search Summit
Virtual – September 15-17, 2020
Speaker: Joy Hawkins
Session Title: Mapping Your Way to Success – Ranking in Google’s Other Search Engine
Speaker: Carrie Hill
Session Title: Building Local Community Karma – Communication & Content Tips for Building your Online & Offline Tribe
Speaker: Jason Brown
Session Title: Why Spam-fighting Needs to be Part of Your Local SEO Strategy
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Mozcon
Virtual – July 6-8, 2020
Speaker: Joy Hawkins
Session Title: Battling Bad Info & Safeguarding Your Search Strategy
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Digital Law Conference
Virtual – June 16, 2020 12:45 PM ET
Speaker: Joy Hawkins
Session Title: How to Increase Your Law Firms Rankings in Google Maps
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LocalU Advanced Virtual
June 3, 2020 8am to 5pm CDT
Speaker: Joy Hawkins
Session Title:
Mapping Your Way to Success – Ranking in Google’s Other Search Engine
Video Purchase Coming Soon!
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LocalU Advanced Google My Business Master Class
Virtual – March 25, 2020
Speaker: Joy Hawkins
Session Title: What Really Affects Local Pack Rankings (Round 2)
Buy the Videos!
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ABA Tech Show
Chicago, IL – Feb 2o, 2020
Speaker: Joy Hawkins
Session Title: Google My Business
Tickets
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SearchLove Boston 2019 – June 10-11
Speaker: Joy Hawkins
Session Title: Ways to Get Results with Local SEO
Session Description: In this session I’ll be going through various case studies of real clients of ours and highlighting what exactly we did to improve their results and what the impact was.
GET TICKETS
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Mozcon 2019 Seattle – July 15-17
Speaker: Joy Hawkins
Session Title: Factors that Affect the Local Algorithm that Don’t Impact Organic
Session Description: Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a Sterling Sky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.
GET TICKETS
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LocalU Advanced Denver – September 19, 2019
Speaker: Joy Hawkins
Session Title: What Actually Impacts Prominence on Google Maps?
Session Description: Google’s local algorithm is made up of 3 components: relevance, proximity, and prominence. We know a great deal about the first two but in this session Joy will dig into the mystery behind prominence and what factors Google actually considers.
Pubcon Las Vegas – October 7-10, 2019
Speaker: Joy Hawkins
Session Title: What’s New with Google My Business in 2019?
Session Description: In this session, Joy will be going through some of the recent things Google has changed in 2019 and what agencies/business owners should be doing to adapt.
Past Webinars
Local Marketing Institute Office Hours
Friday, April 23 1pm EST
Speaker: Joy Hawkins
Register Today – Free!
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Google My Business: Best Practices for Multi-Location Brands in 2021
Wednesday, April 14 10am – 11am PST
Speaker: Joy Hawkins
Register Today – Free!
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5 Hours of Local SEO – March 23, 2021 1:00-5:30 EST
SEMRush invites you to their five-hour live marathon where unarguably best local SEO practitioners will present on a wide variety of topics.
Speaker: Joy Hawkins — The State of Local Search in 2021 – 1:00 PM EDT
On Demand
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Local SEO: Which Google My Business Tactics and Tools Drive Customers?
Thursday February 4, 2020 at 1:00 pm EST
Speaker: Joy Hawkins
Register Today – Free!
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Webinar + Q&A | The State of Local Search 2021
Wednesday January 13, 2021 at 12PM ET
Speaker: Joy Hawkins
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Deep Dive: 2020 Local Search Ranking Factors and Your 2021 Strategy
Speaker: Carrie Hill
Listen on Demand
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Lawyer Mastermind Podcast – Sept 29, 2020
Local SEO for Lawyers with Casey Meraz
Speaker: Joy Hawkins
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Adventures in Local – BrightLocal Podcast
Speaker: Jason Brown
Air Date: Week of July 20, 2020
Listen
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GatherUp Local Search AMA
Tuesday, June 23rd at 2pm ET
Speaker: Joy Hawkins
Watch Recording
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BrightLocal Local Search Clinic – Localized Content with Carrie Hill
Thursday, June 25, 2020 at 11am ET
Speaker: Carrie Hill
Webinar: Local Search AMA with GatherUp
Online – April 23, 2020 2:00pm ET
Speaker: Joy Hawkins
Watch The Recording
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Webinar: Local Search Clinic with Jason Brown
Online – April 22, 2020 11:00am ET
Speaker: Jason Brown
Watch The Recording
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Webinar: Local Search Clinic with Colan Nielsen
Online – April 15, 2020 11:00am ET
Speaker: Colan Nielsen
Watch The Recording
Client Testimonials
Read about the experiences our clients have had with Sterling Sky.
I was referred to Sterling Sky by Marie Haynes and I have had fantastic experience! They have helped me with my Local SEO, my technical SEO, Content Strategy, and Earned Media. We have seen a huge increase in organic traffic and leads since we started working with Sterling Sky. Thanks again guys!https://www.mikestewart.ca/
In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and lead generation. Absolutely none of those companies were able to make an impact on our business like Sterling Sky has.
Sterling Sky specializes in value-driven SEO, which to a small business like ours means smart, strategic, long term, value-aligned SEO, and not gaming the latest twists for ephemeral gains.
Sterling Sky constantly strives to create a detailed understanding of our business industry in general and our particular space specifically - then combines that knowledge with our SOAP analysis and desired market positioning. The Sterling Sky team utilizes a wide range of strategies from internal brainstorming, website improvement, link building, earned media, and advertising. I experience this congruence personally because I have a monthly meeting to go over exactly this analysis on each of our verticals. Essentially, Sterling Sky is a detailed oriented, custom-built, local SEO company that is interested in understanding its clients' business in order to deliver long term value and relationship.
Over the past years, our business has grown constantly, culminating in more than 50% growth in 2019 alone. I attribute a significant chunk of that growth to our relationship with Sterling Sky maturing after years of carefully building blocks of success with our partnership. After being burned several times with generic, copy-paste one size fit-all SEO companies, I can confidently and very happily say that we found a home SEO company with whom we intend to have a very long partnership.
https://www.makingyousmile.nyc
Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track. www.whitespark.ca
I have to say, your help in the Denver area has paid off CONSIDERABLY! 931 website visits and 370 phone calls in the last 30 days. We had no idea GMB had that type of capacity. Unreal. www.bintheredumpthatusa.com
