Upcoming Conferences
LocalU Advanced Virtual
June 3, 2020 8am to 5pm CDT
Speaker: Joy Hawkins
Session Title: Mapping Your Way to Success – Ranking in Google’s Other Search Engine?
Register Today!
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Mozcon
Seattle, WA – July 6-8, 2020
Speaker: Joy Hawkins
Session Title: Places Labels – What Affects them?
Register Today!
Upcoming
Webinars
TBA
Past Conferences
LocalU Advanced Google My Business Master Class
Virtual – March 25, 2020
Speaker: Joy Hawkins
Session Title: What Really Affects Local Pack Rankings (Round 2)
Buy the Videos!
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ABA Tech Show
Chicago, IL – Feb 2o, 2020
Speaker: Joy Hawkins
Session Title: Google My Business
Tickets
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SearchLove Boston 2019 – June 10-11
Speaker: Joy Hawkins
Session Title: Ways to Get Results with Local SEO
Session Description: In this session I’ll be going through various case studies of real clients of ours and highlighting what exactly we did to improve their results and what the impact was.
GET TICKETS
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Mozcon 2019 Seattle – July 15-17
Speaker: Joy Hawkins
Session Title: Factors that Affect the Local Algorithm that Don’t Impact Organic
Session Description: Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a Sterling Sky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.
GET TICKETS
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LocalU Advanced Denver – September 19, 2019
Speaker: Joy Hawkins
Session Title: What Actually Impacts Prominence on Google Maps?
Session Description: Google’s local algorithm is made up of 3 components: relevance, proximity, and prominence. We know a great deal about the first two but in this session Joy will dig into the mystery behind prominence and what factors Google actually considers.
Pubcon Las Vegas – October 7-10, 2019
Speaker: Joy Hawkins
Session Title: What’s New with Google My Business in 2019?
Session Description: In this session, Joy will be going through some of the recent things Google has changed in 2019 and what agencies/business owners should be doing to adapt.
Past
Webinars
Webinar: Local Search AMA with GatherUp
Online – April 23, 2020 2:00pm ET
Speaker: Joy Hawkins
Watch The Recording
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Webinar: Local Search Clinic with Jason Brown
Online – April 22, 2020 11:00am ET
Speaker: Jason Brown
Watch The Recording
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Webinar: Local Search Clinic with Colan Nielsen
Online – April 15, 2020 11:00am ET
Speaker: Colan Nielsen
Watch The Recording
Client Testimonials
Read about the experiences our clients have had with Sterling Sky.
Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you. https://www.lidivorcemediation.com/
In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and lead generation. Absolutely none of those companies were able to make an impact on our business like Sterling Sky has.
Sterling Sky specializes in value-driven SEO, which to a small business like ours means smart, strategic, long term, value-aligned SEO, and not gaming the latest twists for ephemeral gains.
Sterling Sky constantly strives to create a detailed understanding of our business industry in general and our particular space specifically - then combines that knowledge with our SOAP analysis and desired market positioning. The Sterling Sky team utilizes a wide range of strategies from internal brainstorming, website improvement, link building, earned media, and advertising. I experience this congruence personally because I have a monthly meeting to go over exactly this analysis on each of our verticals. Essentially, Sterling Sky is a detailed oriented, custom-built, local SEO company that is interested in understanding its clients' business in order to deliver long term value and relationship.
Over the past years, our business has grown constantly, culminating in more than 50% growth in 2019 alone. I attribute a significant chunk of that growth to our relationship with Sterling Sky maturing after years of carefully building blocks of success with our partnership. After being burned several times with generic, copy-paste one size fit-all SEO companies, I can confidently and very happily say that we found a home SEO company with whom we intend to have a very long partnership.
https://www.makingyousmile.nyc
Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track. www.whitespark.ca