One of the most common questions Joy gets asked on a regular basis is “Why does this guy rank in the 3-pack and I don’t”.  Finding the answer to that can often be very detailed & complicated but is crucial if you want ranking success. Focusing on the wrong thing can waste a lot of time & money and leave you really frustrated.  In this session, Joy will show you several ranking puzzles she analyzed in the last 6 months and show you how she was able to solve them based on gathering information about the competitors ranking in the local results.

The author of the Expert’s Guide to Local SEO explains the ins and outs of Google My Business.  You’ll learn about what common myths about GMB exist in the Local SEO world. Joy will also discuss strategies you should use instead when it comes to GMB that will save you time and money.