Optimize Local SEO Strategies to Boost Your Senior Home Care Business
As the demand for home care is growing every year, so too is your competition. When a family searches for home care services near you, are they finding you or one of your nearby competitors?
Visiting Angels franchises across the country are using local SEO to add new clients, grow their hours, and recruit new caregivers. Discover why growth-minded Visiting Angels franchise owners trust Sterling Sky as their SEO vendor.
Why Work With Sterling Sky?
Since 2024, Sterling Sky has been a preferred vendor for Visiting Angels, helping franchise owners with home care local SEO. Discover what makes us a trusted partner for staying ahead of the competition and growing your business online.
Visiting Angels SEO Success Stories
10x Growth to Single Page in 3 Months
We worked with a Visiting Angels franchise owner to improve an informational page on their website. This involved interviewing their team, researching keyword opportunities, and drafting approximately 2,000 words to add to the page. After a full optimization of the page, we submitted it to Corporate for approval. Three months later, this page has seen 10x growth in organic clicks and is now the 3rd most popular page on the site.
Increased Visibility in Metro Area
A Visiting Angels franchise came to us because they had virtually no visibility within their metro area. Another franchise on the other side of the city was dominating for even branded searches.
Within 3 months, we helped raise our client’s visibility so that their Google profile appeared when users searched for “Visiting Angels [town]”. They have also seen growth to their service area pages and service pages.
Drastic Growth in Map Rankings in 2 Months
After working with another SEO agency for 10 months, a Visiting Angels franchise owner was unsatisfied with the results and lack of communication. We talked with the owner, performed a local SEO audit, and provided our recommendations for growing their online presence.
After two months of following our Visiting Angels Playbook, we saw this franchise’s Google profile gain significant visibility across their service area. They are now ranking top 1-2 for most of their target keywords.
3 Steps to Getting Started With Local SEO
1. Discovery Call – The first step in working with Sterling Sky is to have a discovery call. On this call, we’ll ask you about your business, what’s working & could be improved, and your growth goals for the next year. You’ll get to meet our Visiting Angels team and see if we are a good fit for you.
2. Local SEO Audit – The next step is to schedule an audit. Think of a local SEO audit as a comprehensive diagnostic exam of your online presence – including your Google profile, website, and backlinks. We’ve tailored our audits for Visiting Angels to focus on our Playbook and show what updates truly matter to increase your rankings, traffic, and leads. At the end of the audit, we will present our findings to you with a live call and PDF of our recommendations. These recommendations will fuel the initial 6-12 months of local SEO work our team would accomplish.
3. Monthly SEO Work – If you choose to work with Sterling Sky, you would sign up for monthly local SEO services, where our team carries out the recommendations presented in the audit. These tasks may include GBP optimization, website updates, responding to reviews, local link building, spam fighting, or writing new content. We will also schedule regular meetings with you and your team so we can touch base, go over results, answer questions, and plan for the next month.
Client Testimonials
Read about the experiences our clients have had with Sterling Sky.
Sterling Sky has been a game-changer for our business!
Working with their team has been an incredible experience, and I can’t say enough good things about Brandon. His expertise, guidance, and attention to detail have been instrumental in helping us grow our online presence. Brandon took the time to understand our business goals and created strategies tailored to our needs, which have delivered outstanding results shown in a detailed report he puts together monthly.
Since partnering with Sterling Sky, we’ve seen significant improvements in our visibility, engagement, and overall online success. Their team is knowledgeable, responsive, and genuinely invested in helping their clients thrive. If you’re looking for an SEO company that truly delivers, I highly recommend Sterling Sky!
Grow Your Business with Local SEO
Ready to grow your Visiting Angels franchise with local SEO? The first step is to reach out to Sterling Sky. Our team will have an introductory call with you to learn more about your goals, struggles, and needs.
Book your call with Sterling Sky today.
Join us in Dallas for LocalU
October 20, 2026 - Just $299
