We Studied 383 Pages: What Type of Images Work Best for Small Businesses

We analyzed 383 different pages from client websites, but not just any pages. These were pages getting image traffic directly from Google. Our goal? Find out which image formats drove the most traffic.

Here’s what stood out:

• Infographics had the highest number of image clicks.
• They were also the second most commonly used image type on high-converting pages.

If you’re reading this asking yourself what decade we’re in, trust me, I felt the same way when looking at this. But data doesn’t care about my opinion so let’s look at it.

Real Examples of Infographics That Convert

These aren’t your generic Pinterest graphics. These are practical, well-designed visuals that make complex topics simple.

1. Gun Control vs. Homicide Rates 

This criminal lawyer has an infographic that maps firearm homicide rates against gun-friendliness scores by U.S. state. It’s smart, impactful, and incredibly shareable.

Why it works: It breaks dense data into something digestible. When users understand your content better, they trust it more and are more likely to convert.

2. Electrical Safety Tips – Electrician Website

An electrician created an infographic about electrical safety on construction sites.

Why it works: The topic may seem boring at first glance, but the visual format makes it surprisingly engaging. It’s been shared because it delivers helpful, clear information.

This infographic from 2015 got over 200 clicks in the last year.

3. Cracked Teeth Explained – Dental Website

This infographic outlines types of tooth cracks, including symptoms and treatments.

Why it works: It simplifies a confusing dental issue. People want clarity when it comes to health, and this image delivers just that.

Why Infographics Still Matter in 2025

People don’t read, they skim content. If your content is long, technical, or hard to explain, a good infographic gives your readers an instant visual summary.

Here’s what infographics offer:

• Clarity: They break down complex concepts.
  
• Engagement: They’re more likely to be shared.
  
• Conversions: They keep people on your page longer and drive action.
  

They may not be trendy, but they’re effective. And sometimes, that’s all that matters.