What is a Google Product Expert?
Product Experts are individuals that Google has recognized as experts on particular topics on their forums. According to Google, you “earn Gold Product Expert status after you’ve demonstrated your passion for Google products by consistently providing helpful and high quality answers”.
Joy has been a part of the program since 2012 and Colan joined her in 2014. Volunteering on Google’s forums has been a hobby of ours and one we find really enjoyable. As Product Experts, we are not employed by Google but get the benefits of being able to interact directly with the Google Employees that oversee the Google My Business Forum. We have the honor of being flown out to Google’s head office several times to the Product Experts Summit they host bi-annually. Joy’s personal highlight of the trip was getting to meet Matt Cutts.
Search Engine Journal wrote an awesome article on what it means to be a Top Contributor. Here is a list of the Google My Business Product Experts. Here is Joy’s profile on the Google My Business Forum.
Sterling Sky Google Product Experts
Sterling Sky is proud to have 3 other Google Product Experts on staff besides Joy. Colan Nielson, Yan Gilbert, and Jason Brown round out the rest of the Google Product Experts on staff.
Owner/Founder, Joy Hawkins
Vice President of Local Search, Colan Nielson
Senior SEO Specialist and Analyst, Yan Gilbert
Local Search Analyst and Spam Fighter, Jason Brown
Read about the experiences our clients have had with Sterling Sky.
Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you. https://www.lidivorcemediation.com/
In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and lead generation. Absolutely none of those companies were able to make an impact on our business like Sterling Sky has.
Sterling Sky specializes in value-driven SEO, which to a small business like ours means smart, strategic, long term, value-aligned SEO, and not gaming the latest twists for ephemeral gains.
Sterling Sky constantly strives to create a detailed understanding of our business industry in general and our particular space specifically - then combines that knowledge with our SOAP analysis and desired market positioning. The Sterling Sky team utilizes a wide range of strategies from internal brainstorming, website improvement, link building, earned media, and advertising. I experience this congruence personally because I have a monthly meeting to go over exactly this analysis on each of our verticals. Essentially, Sterling Sky is a detailed oriented, custom-built, local SEO company that is interested in understanding its clients' business in order to deliver long term value and relationship.
Over the past years, our business has grown constantly, culminating in more than 50% growth in 2019 alone. I attribute a significant chunk of that growth to our relationship with Sterling Sky maturing after years of carefully building blocks of success with our partnership. After being burned several times with generic, copy-paste one size fit-all SEO companies, I can confidently and very happily say that we found a home SEO company with whom we intend to have a very long partnership.
Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track. www.whitespark.ca