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Why Your Driving Directions Might Be Wrong on Google Maps After You Move

I’ve heard this scenario come up quite a bit over at the Google and Your Business Forum: “My map on Google looks correct yet my customers are being routed to my old location when they get driving directions” which can be frustrating if it means losing a GBP lead.

There is definitely different advice being given online over what to do when your business moves. The MapMaker team would advise you to close the listing and open a new one. This is taken from this help article here which says:

Mark a location as closed or moved

  • Find the closed or moved business on Google Maps.
  • Click Report a Problem at the bottom of the Google Maps result.
  • Click the “Place is permanently closed or doesn’t exist” button.
  • Click “Yes” when it appears.
  • If the place has moved to a new location, enter the new location’s information in the comment box.
  • Click Submit.


On the other side, this help article tells you to just update the listing in the Google My Business dashboard:

If the business is moving, simply update the address of the business in the dashboard rather than deleting it. That way, you’ll save all of your reviews and
conversations with followers.


If you do the first option and mark your business as closed, you probably won’t have mapping issues or driving direction issues but will most likely experience your old location showing up as permanently closed when people search for your business. It will also weaken the ranking of the new location and you’ll have to contact support to manually move all your reviews over. To me, this is way more painful than wrong driving directions.

If you do the second option and just update the address in your dashboard, expect that your driving directions will be screwed up for a few weeks and contact Google My Business support and ask them to fix it for you (they can on the back end).

Why does this happen?

Gregg Gordon (AKA Flash) summed it up very well on this thread:

“The problem is that most people don’t realize that there is two different markers; I didn’t know myself until a Googler explained it.  One is where the place label goes, and it is the one you manipulate in Map Maker, Report a Problem and the GMB dashboard.  The other one is the one that directions uses.  They are split so you can have the place label in the middle of the building but the directions take you to the front door instead of the alley out back.

When you move the place label marker, sometimes the directions marker follows.  Sometimes it does not, and lately it’s most of the time.  This can be an issue just when you move a POI that was auto-placed on the street to the actual building; the directions will often still lead to the old location.  So it’s not just a GMB issue.  But when, instead of closing it, GMB moves the place label marker across town; the directions marker normally doesn’t move.  And it shouldn’t move, because the entire move should never have happened.
I’m working with Google to come up with a solution to the overall issue so that we will have a method in Map Maker to move the directions label when the address and place label maker are correct but the directions marker is wrong.  In the meantime you have to use Report This to have a Googler move it; they can easily do so.”

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Joy Hawkins

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

This Post Has 8 Comments

  1. I have a customer that has this issue of the direction being incorrect because of a move. Followed the article. Will see if they can correct it.

  2. I had a tree service company with a similar issue. I’m not sure if this was the specific issue. The Googler that fixed the issue for me said “street view still had the old address”.

    It was very strange to say the least. They ranked high in Issaquah, WA and it blatantly said “Tampa, FL” in their local listing. In Washington state. True story. I have screenshots.

  3. […] Keep your eye on their MapMaker listing for a couple months after they move. Updating the address in GMB is a bit of a nightmare and doesn't work the way it should. Also make sure the map marker is in the correct spot after you update the address. More details: Why Your Driving Directions Might Be Wrong on Google Maps After You Move […]

  4. The Google directions to my house are wrong. Google brings people to the wrong street where there is no access to my house or driveway. How do I get this corrected?

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