Need Help Making Sense of Local SEO?

Sterling Sky Inc is owned by Joy Hawkins, who has been working in the Local SEO space since 2006. Colan Nielsen is the VP of Local Search and has been in the Local SEO Space since 2010. Here are some of our achievements:

Columnist on Search Engine Land
Google My Business Product Experts
Speaker at State of Search, Pubcon, & SMX
Writer for Moz
Faculty Member & Speaker at LocalU
Owners of the Local Search Forum
Moz Local Search Ranking Factors Contributors
Certified Google Partner

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Recent Posts

June 16, 2019

How to Delete a Review You Wrote on Google

Due to how often I get this question, I’m creating a quick guide to explain how to delete a review you wrote for a business on Google or Google Maps. Search for the name of the business and click on…

by Joy Hawkins

0 Comments

June 12, 2019

How Do You Get a Branded Google Map Pin? 5 Facts to Know

We have seen a big increase lately in the amount of branded map pins that exist on Google Maps. I was told by several people that they were a part of Google’s local campaigns but didn’t see any mention of them…

by Joy Hawkins

1 Comments

June 10, 2019

Google My Business Changes How They Deal With Practitioner Listings

About a month ago, Google My Business support changed the process of how they handle practitioner listings. I did announce this to my local SEO training subscribers in May but also wanted to publish a public guide on it. Multi-Practitioner Businesses…

by Joy Hawkins

4 Comments

May 15, 2019

How to Interpret Google My Business (GMB) Insights

Updated: May 15, 2019 to include that GMB Insights doesn’t report on voice searches. Google My Business has just reformatted their Insights and a few things have changed. Here is what you need to know. How Customers Search for your…

by Joy Hawkins

41 Comments

April 26, 2019

[2019] The Ultimate Guide to Fighting Spam on Google Maps

Updated April 26, 2019 – Updated to include the Redressal Form, updated screenshots, what to do when your Redressal Form is not acted on by Google. Plus we share our spam fighting sheet template for your swiping pleasure. This is my…

by Joy Hawkins

34 Comments

Diane Kramer

Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you.

Long Island Center for Divorce Mediation, https://www.lidivorcemediation.com/

Miriam Ellis

Owner of Solas Web Design

Joy Hawkins’ awesome gift for problem-solving and for digging down to the roots of technical Local SEO issues has made her a highly-respected industry expert. She distills complex issues down into simple, logical language, making her an excellent communicator. Her publications surrounding this form of marketing have become references for the industry, bringing considerable strategical benefits to local businesses and Local SEOs. What an amazing combination of skills in a consultant!

http://www.solaswebdesign.net

Darren Shaw

Founder & President, Whitespark

Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track.

www.whitespark.ca

Google Rating

5.0

Sterling Sky Inc

MyInjuryAttorney

15:53 10 Jul 17

Shout-out to Joy Hawkins for an excellent consultation on 6/28. She really knew her stuff and was worth every penny. My team and I are very satisfied, and we would highly recommend her services. Thanks again, Joy!

Geoffrey Kirwan

01:36 20 May 17

Joy Hawkins is well regarded in the search marketing space for all the right reasons. She’s not only exceptionally knowledgeable, but one of those experts who’s very giving of her time and knowledge to the community. She’s out to empower people. The work she’s performed for Imprezzio Marketing has been, and continues to be, of great quality. She takes particular care to ensure that her clients receive the most relevant and up to date information available, in a manner that both executives and subject matter experts understand. She’s available, informed and takes care to provide actionable insights, backed by data and comes highly recommended.

Jay Kerr

01:54 01 Jun 17

Joy came highly recommended and I couldn't be happier with the consulting work she did for me. She is a highly respected Local SEO expert and provided some great recommendations on how to improve a client's website. I look forward to working with her again.

Veronica R

20:51 08 May 17

I recently worked with Joy after having her recommended to me from Local SEO guru Mike Blumenthal. I own an agency in South Florida and have a client completely stumped as to why their local rankings tanked post-new website launch last Fall. Joy was able to come in after completing a 3-5 hour audit and completely blow their socks off. Loved working with her and happy that I used her to help me with a difficult client.

Chris Dreyer

13:44 09 May 17

Joy is a tremendous local SEO expert! She is extremely detailed oriented, hard working, transparent, and dependable. I highly recommend her services.

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