Need Help Making Sense of Local SEO?

Sterling Sky Inc is owned by Joy Hawkins, who has been working in the Local SEO space since 2006. Colan Nielsen is the VP of Local Search and has been in the Local SEO Space since 2010. Here are some of our achievements:

Columnist on Search Engine Land
Google My Business Product Experts
Speaker at State of Search, Pubcon, & SMX
Writer for Moz
Faculty Member & Speaker at LocalU
Owners of the Local Search Forum
Moz Local Search Ranking Factors Contributors
Certified Google Partner

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Recent Posts

April 23, 2019

How is Activity from the Local 3-Pack Tracked in Search Console? 4 Things to Know in 2019

We often get questions about how Google Search Console tracks activity from the local results. I’m hoping this article will provide some clarity on many questions I’ve been asked over the years about it. Search Console does report on activity…

by Joy Hawkins

2 Comments

April 16, 2019

7 Little Known Things About Google Local Guides & Editing Listings on Google Maps

As someone who has been involved in editing on Google Maps for over a decade, I thought it was time to put some of the most-common myths to rest by laying out things that we have found are not commonly…

by Joy Hawkins

13 Comments

April 2, 2019

How the GMB Guidelines Stack Up Across the Ecosystem

As internet marketers we spend so much time with Google that we often forget that their guidelines are just that. Their Guidelines. Take virtual offices for instance. The bane of every local search marketers existence. In the world of Google…

by Colan Nielsen

0 Comments

March 14, 2019

Google Updates the Guidelines for Seasonal Businesses

Yesterday, Google updated the Google My Business guidelines and has new information for seasonal businesses. Previously they used to tell these business types to delete their hours during off-season months. Now it says they should contact GMB support to have their…

by Joy Hawkins

0 Comments

March 6, 2019

Everything You Need to Know About the New Google My Business Site Manager Role

As of Monday of this week we started to see Google roll out the new Site Manager role that was first announced back in November of 2018. What is New? For several large chains, we are now seeing a new…

by Joy Hawkins

5 Comments

Diane Kramer

Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you.

Long Island Center for Divorce Mediation, https://www.lidivorcemediation.com/

Miriam Ellis

Owner of Solas Web Design

Joy Hawkins’ awesome gift for problem-solving and for digging down to the roots of technical Local SEO issues has made her a highly-respected industry expert. She distills complex issues down into simple, logical language, making her an excellent communicator. Her publications surrounding this form of marketing have become references for the industry, bringing considerable strategical benefits to local businesses and Local SEOs. What an amazing combination of skills in a consultant!

http://www.solaswebdesign.net

Darren Shaw

Founder & President, Whitespark

Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track.

www.whitespark.ca

Google Rating

5.0

Sterling Sky Inc

MyInjuryAttorney

15:53 10 Jul 17

Shout-out to Joy Hawkins for an excellent consultation on 6/28. She really knew her stuff and was worth every penny. My team and I are very satisfied, and we would highly recommend her services. Thanks again, Joy!

Geoffrey Kirwan

01:36 20 May 17

Joy Hawkins is well regarded in the search marketing space for all the right reasons. She’s not only exceptionally knowledgeable, but one of those experts who’s very giving of her time and knowledge to the community. She’s out to empower people. The work she’s performed for Imprezzio Marketing has been, and continues to be, of great quality. She takes particular care to ensure that her clients receive the most relevant and up to date information available, in a manner that both executives and subject matter experts understand. She’s available, informed and takes care to provide actionable insights, backed by data and comes highly recommended.

Jay Kerr

01:54 01 Jun 17

Joy came highly recommended and I couldn't be happier with the consulting work she did for me. She is a highly respected Local SEO expert and provided some great recommendations on how to improve a client's website. I look forward to working with her again.

Veronica R

20:51 08 May 17

I recently worked with Joy after having her recommended to me from Local SEO guru Mike Blumenthal. I own an agency in South Florida and have a client completely stumped as to why their local rankings tanked post-new website launch last Fall. Joy was able to come in after completing a 3-5 hour audit and completely blow their socks off. Loved working with her and happy that I used her to help me with a difficult client.

Chris Dreyer

13:44 09 May 17

Joy is a tremendous local SEO expert! She is extremely detailed oriented, hard working, transparent, and dependable. I highly recommend her services.

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