Client Testimonials
Read about the experiences our clients have had with Sterling Sky.
I have to say, your help in the Denver area has paid off CONSIDERABLY! 931 website visits and 370…read more →

I was referred to Sterling Sky by Marie Haynes and I have had fantastic experience! They have helped me…read more →

Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research,…read more →

In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and…read more →

Our Achievements
Here are some of our achievements:
- Columnist on Search Engine Land
- Google My Business Product Experts
- Speaker at State of Search, Pubcon, & SMX
- Writer for Moz
- Faculty Member & Speaker at LocalU
- Owners of the Local Search Forum
- Moz Local Search Ranking Factors Contributors

Amazing Brands We Work With
Our Recent Posts
How to Create Unique and Helpful Service Area Pages for Local Businesses
During LocalU virtual in November, I presented ways to create local content that’s valuable to local audiences. Service Area…
Does Optimizing for “Near Me” Work?
We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website…
How to Create a FREE Google Business Profile Website
In today's digital age, having a website for your business is essential. It serves as your online presence and…
Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings
Jump to: Are Listings in the Local Pack Getting Less Clicks Now?, Are Local Services Ads For Lawyers Stealing…
[Guide] Managing Google Business Profile Department Listings
Within the world of Google Business Profiles (GBPs), there are certain business types like department stores, hospitals, auto dealers,…
Do Google Posts Need Unique Content?
We get lots of questions from multi-location businesses about content for Google posts. Many businesses wonder if you need…
Timeline of local SEO changes in 2022
Google Explore In Search Adds Local Results
When Google announced that Explore was rolling out, they focused on travel. But, I don't remember seeing something like this.…
Job Type Selection Tool Available for More LSAs
Matt Casady spotted this new job types selection tool in Google Local Service Ads (LSAs). It's nice that you no…
Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews
Via Barry Schwartz at Search Engine Roundtable - Google has confirmed that its latest efforts to filter out local reviews against its…
Google Adds Lead Booking to Legal-Related Categories in LSA
Book Now lead capture are now available for legal verticals on Google Local Service Ads (LSAs) previously they were only…
Google Posts UGC Publishing Rules & Restrictions
Users can post on Google Business Pages creating a UGC element on a business' GBP Google outlined restrictions that can…
Apple Launches Apple Business Connect
Apple launches "Apple Business Connect" - a competitor to GBP for Apple's maps environment.