Need Help Making Sense of Local SEO?

Sterling Sky Inc is owned by Joy Hawkins, who has been working in the Local SEO space since 2006.  Colan Nielsen is the VP of Local Search and has been in the Local SEO Space since 2010.  Here are some of our achievements:

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Recent Posts

The Proper Way To Deal with Duplicates in Google My Business
July 18, 2018
The Proper Way To Deal with Duplicates in Google My Business
There are so many different scenarios that could exist in the Google My Business (GMB) world when it comes to duplicate listings. Why Should You Care About Duplicate Listings? Contrary to what you might have heard, duplicate listings are no…
by Joy Hawkins
104 Comments
Google Adds Call Buttons to Posts
July 12, 2018
Google Adds Call Buttons to Posts
Colan Nielsen spotted this in one of our client’s Google My Business dashboard today.  Google is now allowing you to add a “Call Now” button as the call-to-action on a Google Post.  Previously, it only allowed you to add a…
by Joy Hawkins
7 Comments
Google Clarifies that Sharing Confidential Information is Against GMB Guidelines
June 21, 2018
Google Clarifies that Sharing Confidential Information is Against GMB Guidelines
Google just added a paragraph under the “Business Description” section in the Google My Business Guidelines that reads: Note: We do not allow content that contains private or confidential information such as personal financial information, government-issued IDs, contact information linked/associated with…
by Joy Hawkins
0 Comments
How to Interpret Google My Business (GMB) Insights
June 15, 2018
How to Interpret Google My Business (GMB) Insights
Updated: June 15, 2018 to include “Popular Times”, “Chat To You”, “Photo Insights” as well as whether or not GMB Insights collects data from paid ads. Google My Business has just reformatted their Insights and a few things have changed.…
by Joy Hawkins
24 Comments
Next Level ROI Reporting for Local SEO
June 5, 2018
Next Level ROI Reporting for Local SEO
Last year Joy wrote an article at Moz where she shared five tips on how to show ROI from Local SEO. In Summary, the five tips are: Stop sending automated Google Analytics reports Make conversions the focus of your report…
by Colan Nielsen
17 Comments
Diane Kramer
Diane Kramer

Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you.

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Miriam Ellis
Miriam Ellis
Owner of Solas Web Design

Joy Hawkins’ awesome gift for problem-solving and for digging down to the roots of technical Local SEO issues has made her a highly-respected industry expert. She distills complex issues down into simple, logical language, making her an excellent communicator. Her publications surrounding this form of marketing have become references for the industry, bringing considerable strategical benefits to local businesses and Local SEOs. What an amazing combination of skills in a consultant!

http://www.solaswebdesign.net

Darren Shaw
Darren Shaw
Founder & President, Whitespark

Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track.

www.whitespark.ca