Need Help Making Sense of Local SEO?

Sterling Sky Inc is owned by Joy Hawkins, who has been working in the Local SEO space since 2006.  Colan Nielsen is the VP of Local Search and has been in the Local SEO Space since 2010.  Here are some of our achievements:

Get the Latest Local SEO Tips Delivered Free to Your Inbox


By submitting this form, I agree to receive Sterling Sky’s weekly newsletter containing industry news and company updates. I understand that I can withdraw my consent at any time.

Recent Posts

Google Updates the Guidelines for Seasonal Businesses
March 14, 2019
Google Updates the Guidelines for Seasonal Businesses
Yesterday, Google updated the Google My Business guidelines and has new information for seasonal businesses. Previously they used to tell these business types to delete their hours during off-season months.  Now it says they should contact GMB support to have their…
by Joy Hawkins
0 Comments
Everything You Need to Know About the New Google My Business Site Manager Role
March 6, 2019
Everything You Need to Know About the New Google My Business Site Manager Role
As of Monday of this week we started to see Google roll out the new Site Manager role that was first announced back in November of 2018. What is New? For several large chains, we are now seeing a new…
by Joy Hawkins
3 Comments
Google My Business Updates Guidelines on Content Related to Terrorism
February 24, 2019
Google My Business Updates Guidelines on Content Related to Terrorism
Google My Business has just recently updated their guidelines to add more context around content that they don’t allow.  The guidelines previously stated that “Content promoting and encouraging violence or terrorist activities” was not allowed but have now expanded on…
by Joy Hawkins
0 Comments
GMB Clarifies Guidelines on Virtual Offices
February 11, 2019
GMB Clarifies Guidelines on Virtual Offices
We were recently alerted on Twitter by Kerry that Google has added four VERY important words to the eligibility requirements around virtual offices on Google My Business and Google Maps. The four words are “BY YOUR BUSINESS STAFF” as in:…
by Colan Nielsen
6 Comments
How Proximity Impacts Localized Google Organic Results for Law Firms
December 4, 2018
How Proximity Impacts Localized Google Organic Results for Law Firms
Two Keywords, One City, 72 Postal Codes, Five Different Law Firms Earlier this year Juris Digital released a great case study on How Proximity Impacts Law Firm Rankings in Google’s Local Pack. This was one of the most insightful studies that…
by Colan Nielsen
10 Comments
Diane Kramer
Diane Kramer

Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you.

Long Island Center for Divorce Mediation, https://www.lidivorcemediation.com/ 

Miriam Ellis
Miriam Ellis
Owner of Solas Web Design

Joy Hawkins’ awesome gift for problem-solving and for digging down to the roots of technical Local SEO issues has made her a highly-respected industry expert. She distills complex issues down into simple, logical language, making her an excellent communicator. Her publications surrounding this form of marketing have become references for the industry, bringing considerable strategical benefits to local businesses and Local SEOs. What an amazing combination of skills in a consultant!

http://www.solaswebdesign.net

Darren Shaw
Darren Shaw
Founder & President, Whitespark

Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track.

www.whitespark.ca

Google Product Expert Badge