Need Help Making Sense of Local SEO?

Sterling Sky Inc is owned by Joy Hawkins, who has been working in the Local SEO space since 2006.  Colan Nielsen is the VP of Local Search and has been in the Local SEO Space since 2010.  Here are some of our achievements:

Get the Latest Local SEO Tips Delivered Free to Your Inbox


By submitting this form, I agree to receive Sterling Sky’s weekly newsletter containing industry news and company updates. I understand that I can withdraw my consent at any time.

Recent Posts

How to Interpret Google My Business (GMB) Insights
May 15, 2019
How to Interpret Google My Business (GMB) Insights
Updated: May 15, 2019 to include that GMB Insights doesn’t report on voice searches. Google My Business has just reformatted their Insights and a few things have changed. Here is what you need to know. How Customers Search for your…
by Joy Hawkins
41 Comments
[2019] The Ultimate Guide to Fighting Spam on Google Maps
April 26, 2019
[2019] The Ultimate Guide to Fighting Spam on Google Maps
Updated April 26, 2019 – Updated to include the Redressal Form, updated screenshots, what to do when your Redressal Form is not acted on by Google. Plus we share our spam fighting sheet template for your swiping pleasure.  This is my…
by Joy Hawkins
33 Comments
How is Activity from the Local 3-Pack Tracked in Search Console? 4 Things to Know in 2019
April 23, 2019
How is Activity from the Local 3-Pack Tracked in Search Console? 4 Things to Know in 2019
We often get questions about how Google Search Console tracks activity from the local results.  I’m hoping this article will provide some clarity on many questions I’ve been asked over the years about it. Search Console does report on activity…
by Joy Hawkins
2 Comments
7 Little Known Things About Google Local Guides & Editing Listings on Google Maps
April 16, 2019
7 Little Known Things About Google Local Guides & Editing Listings on Google Maps
As someone who has been involved in editing on Google Maps for over a decade, I thought it was time to put some of the most-common myths to rest by laying out things that we have found are not commonly…
by Joy Hawkins
13 Comments
How the GMB Guidelines Stack Up Across the Ecosystem
April 2, 2019
How the GMB Guidelines Stack Up Across the Ecosystem
As internet marketers we spend so much time with Google that we often forget that their guidelines are just that. Their Guidelines. Take virtual offices for instance. The bane of every local search marketers existence. In the world of Google…
by Colan Nielsen
0 Comments
Diane Kramer
Diane Kramer

Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you.

Long Island Center for Divorce Mediation, https://www.lidivorcemediation.com/ 

Miriam Ellis
Miriam Ellis
Owner of Solas Web Design

Joy Hawkins’ awesome gift for problem-solving and for digging down to the roots of technical Local SEO issues has made her a highly-respected industry expert. She distills complex issues down into simple, logical language, making her an excellent communicator. Her publications surrounding this form of marketing have become references for the industry, bringing considerable strategical benefits to local businesses and Local SEOs. What an amazing combination of skills in a consultant!

http://www.solaswebdesign.net

Darren Shaw
Darren Shaw
Founder & President, Whitespark

Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track.

www.whitespark.ca

Google Product Expert Badge