About Us
Sterling Sky Inc was founded in 2017 by Joy Hawkins. Joy has been working in the SEO industry since 2006. She worked for 2 different online marketing agencies for a total of 11 years before starting Sterling Sky. You may have seen us around online at:
Our Achievements
Here are some of our achievements:
- Columnist on Search Engine Land
- Google My Business Product Experts
- Speaker at State of Search, Pubcon, & SMX
- Writer for Moz
- Faculty Member & Speaker at LocalU
- Owners of the Local Search Forum
- Moz Local Search Ranking Factors Contributors
Joy Hawkins
Owner/Founder
Joy Hawkins has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She also loves spending time managing Google Ads accounts and has been certified in both Google Search & Display. She is also a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon & Mozcon. Joy…
Colan Nielsen
VP of Local Search
Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Like Joy, he is obsessed with everything related to…
Deborah Hickey
Paid Search Analyst
Deborah has been working with Google Ads since 2010. She loves problem solving and is always up to the challenge of optimizing Ads accounts for many types of industries. She also enjoys baking and loves to challenge herself with any new or complex recipes. On her free time she loves having tea parties and playing…
Yan Gilbert
Senior SEO Specialist & Analyst
Yan has been creating websites since 2008 and now enjoys helping others grow their businesses through SEO. He is certified in many digital marketing products including Google Analytics, Google Mobile sites and Inbound Marketing through Hubspot Academy. Armed with a psychology degree from McGill University, Yan is adept at finding ways to help businesses achieve…
Richard Hawkins
Chief Technology Officer
Richard has been running IT systems for over a decade and graduated from Liberty University in 2008 with his Bachelor of Science in Communications. When he’s not working with his wife, Joy, he works full-time as a video editor & technician for Living Truth.
Josh Mallett
Paid Search Analyst
Josh has been working with Google AdWords since 2013. He enjoys doing the day-to-day maintenance, troubleshooting issues with accounts and doing keyword research. His parents are still trying to understand how he makes money; and some say he ages backwards. When he isn’t working, he is usually out climbing mountains?
Nikki Brown
Local SEO Analyst & Account Manager
Nikki has been working in the Local SEO industry since early 2014. She is passionate about helping small businesses and uses her ever growing knowledge of the industry to help them succeed. Nikki has a Business Management degree from Ryerson University, where she majored in Marketing. In her spare time, Nikki loves to spend time with her husband and 2-year-old daughter.
Wes Michy
Local SEO Analyst & Publicist
Wes began his career working in mass media in 2004, but decided to learn more about “The Google” in 2011. Since then he’s been working in the trenches securing earned media links and publicity for his clients, deep diving into competitor research, and being an all-around outreach pro. Similarly to how Neo sees the world…
Dave DiGregorio
VP of Business Development
Dave has been in the digital space for over 15 years now, dating back to high school, where he created his first website for a robotics class. As a hobby in college and shortly thereafter, he created and maintained various sports forums and blogs, before moving on to a professional role for an SEO agency. Starting out as an Analyst doing reporting and link building, Dave worked his way up to the Senior SEO Specialist role, where he worked on the technical SEO for the agency’s corporate sites. He also freelanced for one of the local SEO companies in Washington NJ.
Zach Mallett
Local SEO Analyst
Zach specializes in Google My Business optimization, spam fighting, and link building. He enjoys learning new things, optimizing accounts, and finding new link opportunities. In his spare time, he is often volunteering at his church, just hanging out with friends or beating Joy in Super Smash Bros.
Becky Weller
Local SEO Analyst & Content Writer
New to the team, Becky comes from a writing-focused background. She previously worked both in the healthcare field and for a website designer working on content creation and some limited optimization. She is an eager student, ready to dive deeper into the world of SEO and learn all she can from her incredibly experienced colleagues. In her off time she also writes young adult fiction novels, and loves spending time with her two kids and husband.
Carrie Hill
Local SEO Analyst & Community Manager
Carrie comes to Sterling Sky with SEO experience that dates back to 2006! She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google. When notnoodling around in all things Local Search, Carrie can be found curled up with her 4 dogs, 1 cat, and a good book – or cooking up something fairly amazing in the kitchen.
Brian Barwig
Local SEO Analyst & Account Manager
Brian has been working in Local SEO since 2008 when he began building an online business. He has built several websites from the ground up and enjoys all aspects of Local SEO, especially helping small businesses grow. When not doing SEO things, you can find him at a hockey rink playing, or coaching his 2 kids.
Sheron Chiwa
Executive Assistant
Sheron has been working in the Local SEO industry since 2014. With extensive experience in all things administration, she also has a strong payroll background and is certified in Payroll Management. In her spare time, Sheron enjoys the outdoors and does a lot of hiking, chasing lake views and fishing during the warm months.
Krystal Prior
Digital PR Specialist
Krystal has been working in the digital marketing world since 2013. She started out on the sales side and along the way she developed a passion for SEO. She jumped right into Digital PR, spending her days building links and building relationships. Krystal enjoys connecting businesses to the people who need them. She loves helping businesses grow and succeed.
Matt Casady
Local SEO Analyst & Account Manager
Matt got his start in the digital space in 2012 while selling SEO products for a web hosting company. That led to a specialist role at an SEO agency where he got his first taste of local SEO working with lots of small business clients. Over the past several year’s he has done in-house SEO for a few companies where he gained more experience in local SEO and broadened his experience in a variety of areas like technical SEO and Google Ads.
Erin Jones
Local SEO Analyst & Account Manager
Erin has been working in digital marketing since 2005 and has specialized in social media and brand reputation since 2010. Erin is passionate about community and loves assisting brands in finding their place in the social and local spaces.
Celina Hendrickson
Digital PR Specialist
Celina is a driven and dynamic top performer who is experienced in sales, marketing, and specialized in Digital PR.
In the age of digital PR, building authority has also become important, and to rank well with the major search engines, a website has to build authority. Celina can help with this task by using connections, building relationships, and suggesting relevant content. She possesses a significant record of achievement in the industry and was able to quickly understand the mission, vision, and values of Sterling Sky.
celina@sterlingsky.ca
Justin Mosebach
Local SEO Analyst & Account Manager
Justin has been an internet marketer since 2010 and a local SEO since 2012. Having worked at two digital marketing agencies, he gained experience with all aspects of SEO (on-page, technical, off-site) across various industries. He’s passionate about helping businesses get more leads from a highly-ranking website. A husband and father, Justin enjoys spending time with his family, volunteering at church, watching sports, and getting eye-rolls from puns (apologies in advance).
David Weller
Local SEO Analyst & Content Creator
David has been in the creative content-making world for years – working in every type of media from drawing, graphic and logo design, to photography (including a foray into the stressful world of wedding photography), to video editing. With a keen eye for detail, he has helped companies with their social media presence and branding, bringing them a much wider audience. He’s just dipping his toe into the SEO pool but is ready to splash around and merge his understanding of brand identity and good image awareness with this all-important side of marketing and online presence management.
Elizabeth Rule
Local SEO Analyst & Account Manager
Elizabeth has been in the digital marketing industry since 2016, working in both agency and in-house capacities. She grew up in southern Connecticut and after a few years living out of state, came back to live full time in New Haven. She received her Bachelors in Writing, Literature, and Publishing from Emerson College in Boston. After college, she began her SEO career working with various healthcare organizations across the country, doing everything from on-page optimization to PR outreach. From there, she moved into an agency role where she continued to do SEO and also began running LSA, PPC, and social media ads for local businesses. This sparked her passion for local SEM and she hasn’t looked back since!
Darcy Cudmore
Digital PR Specialist
Darcy Cudmore is a Journalism graduate-turned-PR person who loves the rush of securing a win for his clients. Even after 4+ years of working in the industry, he still gets just as excited when he sees a client get mentioned or featured. He spends his time doing a little bit of everything, from pitching the press to securing links through platforms like HARO and Qwoted.
Chris Ratchford
Local SEO Analyst & Account Manager
Chris designed his first website over 20 years ago in the days of Macromedia Dreamweaver. Fast forward a dozen years later, Chris started his own “one-man” dental SEO agency, Prodentite, helping dentists with their online presence from websites and local SEO, to paid search. In 2013, Chris attended his first (of many) LocalU conferences where he met Joy Hawkins and many other key contributors in the newly emerging world of local search.
Is This You?
Sterling Sky Might be Hiring!
Occasionally we’re looking for the right fit for our amazing team, do you think you have what it takes? If you’re interested in working with the best of the best, drop us an email with your resume/CV and we’ll take a look!
Our Values
We Excel
In this fast-paced industry, we work hard to make sure we are at the forefront when it comes to comprehending any and all changes that will affect how your business is found online. With a commitment to providing the best knowledge and expertise in the industry, Sterling Sky has built a reputation of quality work produced at the highest standard. We are proud to be the only company currently to employ multiple Google My Business Product Experts.
We Honor
At Sterling Sky, we know the importance of being able to put your company in the hands of another, and believing without a doubt that you will see positive outcomes. Respect and trust are key to having a successful working relationship with any company, and we pride ourselves on being one of the most trusted local search companies out there. We strive to always choose credible and ethical strategies to see your company succeed online and have a mission to honor God in all we do.
We Share
We believe in the power of community at Sterling Sky. We are committed to helping others within the local SEO community thrive, and choose to share our knowledge and expertise in a number of practical ways, such as the Local Search Forum, speaking engagements, one-on-one consultations, and our Expert’s Guide to Local SEO.
We Give
At Sterling Sky we feel how deeply important it is to offer support to those that are in need, both locally and globally. We are invested in giving back to society through numerous charitable efforts, including participating in the annual Ride For Refuge fundraising event, and supporting the Christian missions work of those helping human trafficking victims in Toronto, and Africa Arise, a SIM funded program that helps former child soldiers and victims of the Lords Resistance Army in Uganda.
Client Testimonials
Read about the experiences our clients have had with Sterling Sky.
I was referred to Sterling Sky by Marie Haynes and I have had fantastic experience! They have helped me with my Local SEO, my technical SEO, Content Strategy, and Earned Media. We have seen a huge increase in organic traffic and leads since we started working with Sterling Sky. Thanks again guys!https://www.mikestewart.ca/
In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and lead generation. Absolutely none of those companies were able to make an impact on our business like Sterling Sky has.
Sterling Sky specializes in value-driven SEO, which to a small business like ours means smart, strategic, long term, value-aligned SEO, and not gaming the latest twists for ephemeral gains.
Sterling Sky constantly strives to create a detailed understanding of our business industry in general and our particular space specifically - then combines that knowledge with our SOAP analysis and desired market positioning. The Sterling Sky team utilizes a wide range of strategies from internal brainstorming, website improvement, link building, earned media, and advertising. I experience this congruence personally because I have a monthly meeting to go over exactly this analysis on each of our verticals. Essentially, Sterling Sky is a detailed oriented, custom-built, local SEO company that is interested in understanding its clients' business in order to deliver long term value and relationship.
Over the past years, our business has grown constantly, culminating in more than 50% growth in 2019 alone. I attribute a significant chunk of that growth to our relationship with Sterling Sky maturing after years of carefully building blocks of success with our partnership. After being burned several times with generic, copy-paste one size fit-all SEO companies, I can confidently and very happily say that we found a home SEO company with whom we intend to have a very long partnership.
https://www.makingyousmile.nyc
Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track. www.whitespark.ca
I have to say, your help in the Denver area has paid off CONSIDERABLY! 931 website visits and 370 phone calls in the last 30 days. We had no idea GMB had that type of capacity. Unreal. www.bintheredumpthatusa.com
1: Google Product Experts
2: LocalU Faculty
3: Local Search Forum Owner
4: Search Engine Land Columnist
5: Moz Local Search Ranking Factor Study Contributor