About The Sterling Sky Dream Team
Sterling Sky Inc was founded in 2017 by Joy Hawkins. Joy has been working in the SEO industry since 2006, and is considered a leader within the SEO community. The company has since grown to a team of over 40 employees, in 4 different countries, who own a wide range of skills: from GBP optimization, to on-page SEO, to technical SEO, to content writing, to link building, to website development – they basically do it all!
Some of Our Recent Work:
- Joy, Colan, Elizabeth & Stefan are Google My Business Product Experts (1)
- Joy (2) is a columnist on Search Engine Land (3)
- Joy (4) is a speaker at Pubcon (5)
- Joy (6), Colan (7) & Noah (8) are writers for Moz (9)
- Joy is a speaker at the State of Search and SMX
- Joy (10) & Colan (11), and Carrie (12) are wordsmiths over at BrightLocal
- Elizabeth was named a 2023 Rising Star of Local SEO (13)
- We have 9 faculty members & speakers at LocalU (14)
- We are the owners and operators of the Local Search Forum (15)
- We have 8 employees who contribute to Whitespark’s Local Search Ranking Factors (16)
- Joy was a Moz Local Search Ranking Factors (17) Contributor
- Moz has listed Sterling Sky (18) as a recommended SEO company to work with
- Sterling Sky’s blog was named one of the Most Popular Local Search Blogs (19)
- We have over 100,000 subscribers on our YouTube Channel (20)
- We are the owners and moderators of the Local Search Subreddit (21)
Our Team
Senior Leadership Team
Management Team
Dream Team
Admin Team
Video Team
Our Values
We Excel
In this fast-paced industry, we work hard to make sure we are at the forefront when it comes to comprehending any and all changes that will affect how your business is found online. With a commitment to providing the best knowledge and expertise in the industry, Sterling Sky has built a reputation of quality work produced at the highest standard. We are proud to be the only company currently to employ multiple Google My Business Product Experts.
We Honor
At Sterling Sky, we know the importance of being able to put your company in the hands of another, and believing without a doubt that you will see positive outcomes. Respect and trust are key to having a successful working relationship with any company, and we pride ourselves on being one of the most trusted local search companies out there. We strive to always choose credible and ethical strategies to see your company succeed online and have a mission to honor God in all we do.
We Share
We believe in the power of community at Sterling Sky. We are committed to helping others within the local SEO community thrive, and choose to share our knowledge and expertise in a number of practical ways, such as the Local Search Forum (23), speaking engagements, one-on-one consultations, and our Expert’s Guide to Local SEO(24).
We Give
At Sterling Sky we feel how deeply important it is to offer support to those that are in need, both locally and globally. We are invested in giving back to society through numerous charitable efforts, including participating in the annual Ride For Refuge fundraising event, and supporting the Christian missions work of those helping human trafficking victims in Toronto, and Africa Arise, a SIM funded program that helps former child soldiers and victims of the Lords Resistance Army in Uganda.
Client Testimonials
Read about the experiences our clients have had with Sterling Sky.
As Director of a Visiting Angels Location, I can truly say Sterling Sky has been an incredible help to…read more →
Sterling Sky has been a game-changer for our business! Working with their team has been an incredible experience, and…read more →
Sterling Sky knows SEO and are easy to work with. Monthly meetings help to ensure timely review of what…read more →
Sterling Sky is far and away the best SEO digital marketing company we have used in our 12 years…read more →
Sterling Sky has been a home run for our business! After leaving an underperforming SEO company, we did not…read more →
Innovative SEO Partnership We were initially attracted to Sterling Sky based on their command, constant testing of what works…read more →
Worked with Sterling Sky at a real estate company and the service was always excellent and thorough. Justin was…read more →
Endless SEO Support and Expertise And endless font of SEO support and expertise. Sterling Sky has been a wonderful…read more →
Our law firm has worked with Sterling Sky for the past few years and it continues to be a…read more →
SEO Crash Course for Content Success We needed a crash course on SEO and Sterling Sky delivered! Thanks for…read more →
Transformative SEO with Outstanding Results Thank you for the exceptional SEO service and remarkable improvements in our website's visibility…read more →
Colan and his team at Sterling Sky have been doing an amazing job for our office since at least…read more →
Responsive and Knowledgeable SEO Team We have been very pleased with Sterling Sky. Joy and her team have been…read more →
Celina is amazing person. She is pleasure to work with. Always on point, listening to concerns and resolves any…read more →
Expert Local SEO with Outstanding Communication I had the pleasure of working with Justin Mosebach, a true expert in…read more →
Reliable and Committed SEO Services It can be quite challenging to find a trustworthy SEO company that truly puts…read more →
I have researched a ton of online marketing providers over the years and they are the best out there!…read more →
Game-Changing SEO Really excellent SEO. They know their stuff and so white hat work. They also do monthly meetings…read more →
Excellent work on the SEO for my dental practice! Dean Higson of Higson Dental on Google - ⭐⭐⭐⭐⭐
Best Decision for Our Business Growth Sterling Sky helped design my website when I opened my Company in 2020.…read more →
My SEO Secret Weapon I am blessed to have found Sterling Sky. They're my SEO "secret weapon". Unlike most…read more →
These guys are awesome! Can’t go wrong hiring them for your needs! Casey Kane of Rodemer & Kane on Google – ⭐⭐⭐⭐⭐
Exceptional SEO Services for Our Business Sterling Sky has been nothing short of amazing. This company is the real…read more →
Long-term Success with Sterling Sky I have been a client of Sterling Sky for over 8 years and I…read more →
Excellent SEO and GBP Tips Elizabeth and the team at Sterling Sky have been great! They have given us…read more →
These guys are amazing, they do wonderful work for local SEO. I absolutely love working with Joy and Elizabeth…read more →
I have to say, your help in the Denver area has paid off CONSIDERABLY! 931 website visits and 370…read more →
I was referred to Sterling Sky by Marie Haynes and I have had fantastic experience! They have helped me…read more →
Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research,…read more →
In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and…read more →
How to Know You’ve Found the Best Local SEO Company for You?
When searching for a Local SEO company it’s hard to know what one to choose. There are so many companies in the search results that it’s hard to know what one will be the best fit for your business – especially if you need niche expertise, such as divorce lawyer SEO to attract the right clients in a competitive legal market.
This guide will help you find the best Local SEO company for your business.
What You’ll Need:
Time: 5 minutes
Equipment: Computer or Smartphone
Tools: Google Search
Cost: Free!
5 Easy Steps to Finding the Best Local SEO Company For You
1: Google Product Experts
Are any members of their team a Google Product Expert? Google designated the title “Product Experts” to Google users who help with questions and troubleshooting on the Google My Business Community Forum. Meet the Google My Business Product Experts!
2: LocalU Faculty
Do they have any LocalU faculty on staff? Local University brings together some of the top minds in the local search space and teaches agencies and local businesses by hosting conferences and webinars. Meet the LocalU Faculty (25)!
3: Local Search Forum Owner
Are they active or an admin on any help forums? The Local Search Forum is a forum for search professionals, consultants, and business owners to learn about what’s going on in the Local SEO community. It’s also a place to help troubleshoot problems and help out other businesses. Learn more about the Local Search Forum (26)!
4: Search Engine Land Columnist
Are they a columnist on any highly regarded Local SEO journals or websites? Industry leaders often write for Search Engine Land and Moz, providing insights into ranking factors and algorithm updates. If you’re looking for an SEO provider with expertise in SEO for family lawyers, reviewing their contributions to these platforms can help assess their credibility. Read some Local SEO articles on Search Engine Land (27) and Moz (28)!
5: Moz Local Search Ranking Factor Study Contributor
Do they contribute to Moz’ Local Search Ranking Factor Study (29)? Every few years Moz surveys top industry experts on what they believe to be the top ranking factors in Local Search.
Resources: 1. Google My Business Product Experts 2. Joy 3. Search Engine Land 4. Joy 5. Pubcon 6. Joy 7. Colan 8. Noah 9. Moz 10. Joy 11. Colan 12. Carrie 13. 2023 Rising Star of Local SEO 14. LocalU 15. Local Search Forum 16. Whitespark’s Local Search Ranking Factors 17. Local Search Ranking Factors 18. Moz has listed Sterling Sky 19. Most Popular Local Search Blogs 20. Youtube Channel 21. Local Search Subreddit 22. Google My Business Product Experts 23. Local Search Forum 24. Expert’s Guide to Local SEO 25. LocalU Faculty 26. Local Search Forum 27. Search Engine Land 28. Moz 29. Local Search Ranking Factor Study
Get the Latest Local
SEO Tips Delivered Free to Your Inbox
Join us in Dallas for LocalU
October 20, 2026 - Just $299
