Jump to: Are Listings in the Local Pack Getting Less Clicks Now?, Are Local Services Ads For Lawyers Stealing More Clicks on Mobile vs Desktop?, How Much is this Impacting the Average Business?, But What About Branded Searches?, Summary Of…
TL;DR Some businesses can create separate Google Business Profile listings for departments. Each department should have its own category, hours, phone, and landing page. Listings must be properly linked to the main business to avoid duplicates. Use clear, department-specific names…
We get lots of questions from multi-location businesses about content for Google posts. Many businesses wonder if you need to have unique posts for each location or if you can simply post the same thing across several locations. The great…
TL;DR: The page you link your Google Business Profile (GBP) to directly impacts local map rankings. Single-location businesses often link to the homepage, but you should verify which page ranks best for your target keyword using Google Search Console. Multi-location…
TL;DR Merged is Gone: A "duplicate" flag means Google has already combined your listing with another; the flagged version is no longer live or editable. The "Original" is Key: Use the dashboard link to identify which live profile Google kept.…
Wondering how to make your Google posts perform better? Have you ever had a Google My Business post rejected? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000…
We often get asked if it’s ok to list your Google Business Profile hours as 24/7 if you aren’t physically open 24 hours a day. While we always recommend following the Google Business Profile (GBP) guidelines and keeping an eye…
Let's say you're a dentist and you want to rank in the local map pack for the term, "emergency dentist."Â One would think that if you have a lot of reviews that use the keyword "emergency dentist," that would help…
This question recently came up on the Local Search forum. A user had recently verified a Google Business Profile (GBP) by phone and a few days later it said that they needed to verify it by video as well. There…
TL;DR The Myth of Penalties: Google does not penalize sites for duplicate content; it only "filters" identical pages if they compete for the same keyword. The 80/20 Rule: You don't need 100% unique text. It is highly effective to use…
TL;DR According to our study, more listings (percentage-wise) that had labels also had websites on them. Having a website is important if you want a place label on Google Maps. (Click to Tweet) The listings that had place labels with…
Click Through Rate (CTR) is something we have done a ton of studies on in relation to rankings on Google. I'm extremely confident, due to many other tests I've done and observed over the last few years, that CTR is…